Interviews, insight & analysis on digital media & marketing


People, news and views from and about the ecommerce industry.


What we can learn from Spotify about personalisation

Some vital tips, based on Spotify’s sensational success, on how to attract more customers to online business by creating a more compelling, creative, and human ecommerce experience:


My Best Marketing Tip: “Progress, not perfect”, Julia Austin, Digital Director, Bravissimo

Julie Austin is the Marketing & Digital Director of Bravissimo, looking after ecommerce and marketing for the brand in the UK and the US. Her approach to the customer journey is to slow down and create “positive friction” which will lead to increased brand loyalty and deeper connections with consumers. She has two top marketing tips, covering work attitude and brand ethos.


Harmony Murphy: Three trends for retail marketers to watch for in 2022

Now that we’re a few weeks into 2022, it’s clear this unpredictability will remain, and brands will have to stay on their toes. With this in mind, here’s my take on three key trends retail marketers should consider if they want to stay at the top of their game this year.


Platforms, data and creative: 2022 ecommerce predictions

If 2021 saw the accelerated and irreversible consumer uptake of ecommerce channels, then 2022 will be when FMCG brands shift from a focus on advertising reach and frequency online to a greater focus on end-point sale. This emphasis change is driven by three key areas: platforms, data and creative. 


My 2022 Predictions: Pete Markey, CMO, Boots

NDA, in partnership with Xandr, is collecting the views of some of our industry’s leading figures for their predictions on 2022 and beyond. Next up is Pete Markey, CMO, Boots.