People, news and views from and about the ecommerce industry.
The advertising industry is used to changes in regulation, so perhaps the recent announcement made by the UK Government, aiming at a complete online ban on High in Fat, Salt and Sugar (HFSS) product advertising is no game changer. In practice, these changes will prevent fast food and sugary drinks from being promoted online or at any time before 9pm on TV from the end of 2022.
The advertising industry is used to changes in regulation, so perhaps the recent announcement made by the UK Government, aiming at a complete online ban on High in Fat, Salt and Sugar (HFSS) product advertising is no game changer. In practice, these changes will prevent fast food and sugary drinks from being promoted online or at any time before 9pm on TV from the end of 2022.
The sharing economy is a concept that has existed for a long time, despite what you may think – imagine a library where knowledge and wisdom can be shared, dating back as far as the 7th century B.C.
Here are some top tips on how to successfully take the plunge into the freelance world from copywriters, SEO specialists, animators and marketers who have more than doubled their salary since joining freelancer platforms, such as Fiverr.
CPG companies that continue to take the traditional route to trade promotion investments will continue to realise only marginal and unsustainable improvements unless they adopt a broader, strategic consumer-focused strategy.
Tesco’s launch of its first checkout-less store is a UK retail milestone
Before the pandemic, QR codes were on the brink of extinction, despite being in existence for over 25 years. They were rarely used by consumers and had little practical application.
New Digital Age highlights some of the best stories you should read across the media, marketing and advertising press.
Joe Harper is the E-commerce Marketing Manager for Western Europe at the Kellogg Company, where he’s transitioned from working in social media: as he puts it, “from sports betting (working at Bet365) to cereal and from social to e-commerce.” With his top marketing tip, he’s focusing on how many deliverables there are for businesses beyond just the simple ROI (return on investment).
NDA is not a news title, there are enough amazing publications in our sector that do a fantastic job covering the news each day. So our new daily roundup of the news that matters will link you directly to those stories. Click through and make sure you’re up to date on all the news that matters.
Brightpearl’s CEO, Derek O’Carroll outlines the concept of ‘digital neighbourhoods’, and what this means for retail.
The advertising industry is used to changes in regulation, so perhaps the recent announcement made by the UK Government, aiming at a complete online ban on High in Fat, Salt and Sugar (HFSS) product advertising is no game changer. In practice, these changes will prevent fast food and sugary drinks from being promoted online or at any time before 9pm on TV from the end of 2022.
Sitecore’s Lee Miles looks at why brands need to start thinking about Christmas sooner rather than later.
Fifty-six per cent of 18-24s plan to be more sustainable this Christmas including by buying locally, upcycling or refurbishing gifts.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
Please send all editorial enquiries to: editorial@newdigitalage.co.uk
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