My Digital Hero: Aaron Cole, Chief Marketing Officer, THE OUT powered by Jaguar Land Rover
2 August 2022
Aaron Cole is Chief Marketing Director of THE OUT powered by Jaguar Land Rover.
Retail
People, news and views from and about the ecommerce industry.
My Digital Hero: Aaron Cole, Chief Marketing Officer, THE OUT powered by Jaguar Land Rover
2 August 2022
Aaron Cole is Chief Marketing Director of THE OUT powered by Jaguar Land Rover.
Retail
Wellness, sustainability and last-minute trips: The new face of travel marketing post-pandemic
Through analysing unique onsite search and transactional booking data, Captify and Forward, the media and marketing arm of lastminute.com, the European Travel-Tech leader in dynamic holiday packages, have uncovered new travel trends triggered by the pandemic and emerging audiences that will shape the future of travel.
Justin Pearse
7 April 2022
Retail
‘Visual’ Gen Z driving shift towards more immersive shopping experiences, reveals global study
Visual communication is key for Gen Z, with 92% in the UK survey stating that they use some form of visual communication when messaging friends, according to new research from Snap.
Michael Feeley
7 April 2022
Retail
Rewarding the industry’s heroes: Pete Markey, Chief Marketing Officer, Boots
With the NDA Heroes Awards fast approaching, New Digital Age is running a series of interviews with the highly-respected names on the judging panel. Next, we hear from Pete Markey, Chief Marketing Officer, Boots.
Tyrone Stewart
30 March 2022
Retail
What we can learn from Spotify about personalisation
Some vital tips, based on Spotify’s sensational success, on how to attract more customers to online business by creating a more compelling, creative, and human ecommerce experience:
Andy Oakes
28 March 2022
Retail
My Best Marketing Tip: “Progress, not perfect”, Julia Austin, Digital Director, Bravissimo
Julie Austin is the Marketing & Digital Director of Bravissimo, looking after ecommerce and marketing for the brand in the UK and the US. Her approach to the customer journey is to slow down and create “positive friction” which will lead to increased brand loyalty and deeper connections with consumers. She has two top marketing tips, covering work attitude and brand ethos.
NDA Staff
23 March 2022
Retail
Valentines & Galentines: Is your brand ready to be loved-up?
How should brands be launching their Valentine’s canmpaigns?
Andy Oakes
10 February 2022
Retail
Harmony Murphy: Three trends for retail marketers to watch for in 2022
Now that we’re a few weeks into 2022, it’s clear this unpredictability will remain, and brands will have to stay on their toes. With this in mind, here’s my take on three key trends retail marketers should consider if they want to stay at the top of their game this year.
Justin Pearse
7 February 2022
Retail
Consumers looking to reduce carbon footprint by choosing different foods in 2022
49% of people will be looking to make better environmental choices when it comes to the food they eat this year.
Tyrone Stewart
25 January 2022
Retail
Platforms, data and creative: 2022 ecommerce predictions
If 2021 saw the accelerated and irreversible consumer uptake of ecommerce channels, then 2022 will be when FMCG brands shift from a focus on advertising reach and frequency online to a greater focus on end-point sale. This emphasis change is driven by three key areas: platforms, data and creative.
Justin Pearse
22 December 2021
Retail
Research reveals the top food apps that know more than your favourite pizza topping
TechRobot’s analysis into data-hungry food apps in the UK found that giants such as McDonald’s and Domino’s appear high up on the index, with both apps gaining access to your search history, previous purchases online as well as gaining access to photos and videos
Andy Oakes
21 December 2021
Programmatic
My 2022 Predictions: Pete Markey, CMO, Boots
NDA, in partnership with Xandr, is collecting the views of some of our industry’s leading figures for their predictions on 2022 and beyond. Next up is Pete Markey, CMO, Boots.
Justin Pearse
20 December 2021
Retail
The NDA Podcast: Deliveroo and Ad-Lib.io on pulling off hyper-local marketing at scale
In this episode of NDA Meets, NDA Editor Justin Pearse sits down with Dean Weaving, Head of Display, Video & Social at Deliveroo, and Adit Abhyankar, CEO at Ad-Lib.io to discuss the collaborative relationship behind the brand’s hyper-local marketing campaigns.
Justin Pearse
8 December 2021
