Aaron Cole is Chief Marketing Director of THE OUT powered by Jaguar Land Rover.
People, news and views from and about the ecommerce industry.
Through analysing unique onsite search and transactional booking data, Captify and Forward, the media and marketing arm of lastminute.com, the European Travel-Tech leader in dynamic holiday packages, have uncovered new travel trends triggered by the pandemic and emerging audiences that will shape the future of travel.
Visual communication is key for Gen Z, with 92% in the UK survey stating that they use some form of visual communication when messaging friends, according to new research from Snap.
With the NDA Heroes Awards fast approaching, New Digital Age is running a series of interviews with the highly-respected names on the judging panel. Next, we hear from Pete Markey, Chief Marketing Officer, Boots.
Some vital tips, based on Spotify’s sensational success, on how to attract more customers to online business by creating a more compelling, creative, and human ecommerce experience:
Julie Austin is the Marketing & Digital Director of Bravissimo, looking after ecommerce and marketing for the brand in the UK and the US. Her approach to the customer journey is to slow down and create “positive friction” which will lead to increased brand loyalty and deeper connections with consumers. She has two top marketing tips, covering work attitude and brand ethos.
How should brands be launching their Valentine’s canmpaigns?
Now that we’re a few weeks into 2022, it’s clear this unpredictability will remain, and brands will have to stay on their toes. With this in mind, here’s my take on three key trends retail marketers should consider if they want to stay at the top of their game this year.
49% of people will be looking to make better environmental choices when it comes to the food they eat this year.
If 2021 saw the accelerated and irreversible consumer uptake of ecommerce channels, then 2022 will be when FMCG brands shift from a focus on advertising reach and frequency online to a greater focus on end-point sale. This emphasis change is driven by three key areas: platforms, data and creative.
TechRobot’s analysis into data-hungry food apps in the UK found that giants such as McDonald’s and Domino’s appear high up on the index, with both apps gaining access to your search history, previous purchases online as well as gaining access to photos and videos
NDA, in partnership with Xandr, is collecting the views of some of our industry’s leading figures for their predictions on 2022 and beyond. Next up is Pete Markey, CMO, Boots.
In this episode of NDA Meets, NDA Editor Justin Pearse sits down with Dean Weaving, Head of Display, Video & Social at Deliveroo, and Adit Abhyankar, CEO at Ad-Lib.io to discuss the collaborative relationship behind the brand’s hyper-local marketing campaigns.