Interviews, insight & analysis on digital media & marketing

Retail

People, news and views from and about the ecommerce industry.

Retail

Ownership is not all important in retail, Experience is

The sharing economy is a concept that has existed for a long time, despite what you may think – imagine a library where knowledge and wisdom can be shared, dating back as far as the 7th century B.C.

Retail

My Best Marketing Tip: “Think about the long-term benefits of investments you’re making now”

Joe Harper is the E-commerce Marketing Manager for Western Europe at the Kellogg Company, where he’s transitioned from working in social media: as he puts it, “from sports betting (working at Bet365) to cereal and from social to e-commerce.” With his top marketing tip, he’s focusing on how many deliverables there are for businesses beyond just the simple ROI (return on investment).

Retail

HFSS: Not a piece of cake

The advertising industry is used to changes in regulation, so perhaps  the recent announcement made by the UK Government, aiming at a complete online ban on High in Fat, Salt and Sugar (HFSS) product advertising is no game changer. In practice, these changes will prevent fast food and sugary drinks from being promoted online or at any time before 9pm on TV from the end of 2022.