People, news and views from and about the ecommerce industry.
Retail media shows signs of catching up with a lot of other media channels and for some brands and industries it now even overperforms compared to standard display or search.
Retail media shows signs of catching up with a lot of other media channels and for some brands and industries it now even overperforms compared to standard display or search.
IAB Europe is hosting the Retail Media Great Debate where they will explore the European Retail Media landscape.
Shopify offers many benefits for small and medium-sized enterprises looking to build successful ad campaigns, writes Anoop Ramachandran, CTO, Preciso…
James Chandler, CMO, IAB UK gives us his thoughts on the thriving retail media sector.
New Digital Age (NDA) meets Kim Ludlow, Head of EMEA, Microsoft PromoteIQ to discuss the latest developments in the world of retail media…
Amazon is set to attract more SMEs to its platform, writes Ciaran Deering of The Grove Media…
The value of the global retail media market has reached an all-time high, writes Jean-Vincent Chardon, International Sales Director at mediarithmics…
With brands and retailers paying up to 30% margin for selling on marketplaces, they cannot afford any mistakes in how they present, promote and fulfil their products, says James Barlow, Regional Director UK&I at Akeneo…
US sausage brand Johnsonville has partnered GumGum and Frameplay to leverage in-game advertising for the first time…
Chaired by NDA’s editor Justin Pearse, the roundtable featured Matthew Lawson, Chief Digital Officer at Ribble Cycles; Peter Barr Watson, Chief Technical Officer and Director of Digital at The Spectator; Rob Webster, VP of Strategy at CvE; Ulrich Gilot, Head of Media for Global Marketing at Betsson Group; Jim Meadows, Director of Influencer, Media and Partnerships at THG; Katrina Broster, Marketing Performance and Technology Director at the Financial Times; and Cat Daniel, Growth Marketing Director at Monzo Bank.
The ‘Lacoste Superheroes’ campaign will feature a photobooth, where participants will be spotlighted in real-time on big screens located around Westfield London.
Ahead of Black Friday, NDA asked industry experts for their views on what this year’s event means for the industry.
The current models employed by the ecommerce industry have been reliant on a captive audience willing to be enticed by advertisement into impulse purchases and on the pervasive use and collection of customer data.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
Please send all editorial enquiries to: editorial@newdigitalage.co.uk
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