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Retail

HFSS: Not a piece of cake

The advertising industry is used to changes in regulation, so perhaps  the recent announcement made by the UK Government, aiming at a complete online ban on High in Fat, Salt and Sugar (HFSS) product advertising is no game changer. In practice, these changes will prevent fast food and sugary drinks from being promoted online or at any time before 9pm on TV from the end of 2022.

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