
Ecommerce State of Play: New customers, new connections
In 2021, it has become clear that the pandemic has changed the face of UK retail forever. How should brands react?
People, news and views from and about the ecommerce industry.
In 2021, it has become clear that the pandemic has changed the face of UK retail forever. How should brands react?
In 2021, it has become clear that the pandemic has changed the face of UK retail forever. How should brands react?
The most useful data depends on the source, which makes all the difference in the efficiency of the entire data scraping and analysis pipeline. Here are five places to discover data gems that can power your ecommerce strategy.
Control vs Exposed (CvE), Just Eat, Boots, RoC Skincare International, A-Plan Insurance, and Made.com discuss how brands can best use local marketing to better engage with consumers.
Crises like Covid cause countries and their people to look in rather than out, as you might expect as this all comes down to the health of each and everyone else. But this inward thinking can extend to all areas of life and business, with the result that opportunities available now and after the crisis can be missed.
A successful ecommerce site will also ease the purchasing process: from identifying a product, and checking it’s in stock, through to buying it and having it delivered to your home at a convenient time.
As consumers quickly adapt to getting help from their personal assistants, it is leading to a shift in consumer behaviour. Recent research found that nearly a third (30%) of consumers that own smart devices use them to shop and order from.
One year into the Covid-19 pandemic, the impact on the marketing industry has been huge. With lockdown restrictions in place across many territories and millions of consumers forced to stay at home as result, it’s clear that the crisis has driven incredible growth in ecommerce.
Baby Boomers are buying from international ecommerce sites in increasing numbers, but have a distinctly different set of purchasing preferences from younger consumers.
The New Digital Age newsletter brings you the best from NDA – a publication for the digital industry written by those in the digital industry (part of the Bluestripe Group of companies).