People, news and views from and about the ecommerce industry.
Following the latest IPA Bellwether Report that found UK marketing budgets increased for the first time since the end of 2019 in the second quarter of 2021, NDA is getting reaction from across the industry, this time from Teads, Sourcepoint, Talon, The Kite Factory and A Million Ads.
Following the latest IPA Bellwether Report that found UK marketing budgets increased for the first time since the end of 2019 in the second quarter of 2021, NDA is getting reaction from across the industry, this time from Teads, Sourcepoint, Talon, The Kite Factory and A Million Ads.
A raft of analysts and commentators have now published research and papers that definitively say consumer purchasing and behaviour has been fundamentally changed by the pandemic crisis.
The pandemic solidified omnichannel’s place at the table, and as part of the process retailers have begun to explore the metaverse, and the benefits of 3D digital twin technology.
How effective is Amazon Prime Day for brands, how best to sell on the platform and what will be the effect on retailers?
In China, ecommerce is expected to make up 50% of all retail sales. What is driving this growth?
How should retail and entertainment businesses best use digital media and tracking to take advantage of the opening up of the market get that all important boost in numbers?
FMCG brands should learn from their creative and often lateral approach, starting with their laser-like focus on consumers.
