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People, news and views from and about the ecommerce industry.

Why consumers impulse spending matters for brands  

28 November 2023

Gen Z and millennials have a significant impact on global consumer sales. These groups possess strong purchasing power. Our own research shows that more than two in five (41%) of Gen Z and millennials are now making impulse purchases at least once every 2-3 weeks, which presents a significant opportunity for retail brands. So how can brands best engage with these consumers? The key is to understand changing consumer spending habits and what’s driving their purchases. 

Why consumers impulse spending matters for brands  

28 November 2023

Gen Z and millennials have a significant impact on global consumer sales. These groups possess strong purchasing power. Our own research shows that more than two in five (41%) of Gen Z and millennials are now making impulse purchases at least once every 2-3 weeks, which presents a significant opportunity for retail brands. So how can brands best engage with these consumers? The key is to understand changing consumer spending habits and what’s driving their purchases. 
Retail

Moving from generalised discounting to personalised experiences

Every peak-season shopper is different, with some spending a long time researching what they plan to buy and for whom, as others respond to tempting offers they receive as they shop. Our team of experts have identified three distinct behavioural patterns which most potential buyers follow. What do these patterns look like, how do they differ and how can they be used to create personalised and tailored experiences during the busy Black Friday period?

Andy Oakes 15 November 2023
Retail

Reducing returns at a time of record highs

Karel Schindler, CEO at ROI Hunter, beilieves that retailers cannot continue to facilitate returns at the current rate, especially not with an added cost…

NDA Contributor 15 November 2023
Retail

What is in store for ecommerce in 2024

The retailers that are set to win will be those who are doing something new, and investing in innovation, technology, and talent. Whilst some retailers ‘stayed still’ in the pandemic and the cost-of-living crisis, now is the time to jump-start plans for the year ahead and try to embrace new thinking and practices. 

Andy Oakes 14 November 2023
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New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.

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