People, news and views from and about the ecommerce industry.
The advertising industry is used to changes in regulation, so perhaps the recent announcement made by the UK Government, aiming at a complete online ban on High in Fat, Salt and Sugar (HFSS) product advertising is no game changer. In practice, these changes will prevent fast food and sugary drinks from being promoted online or at any time before 9pm on TV from the end of 2022.
Brightpearl’s CEO, Derek O’Carroll outlines the concept of ‘digital neighbourhoods’, and what this means for retail.
The advertising industry is used to changes in regulation, so perhaps the recent announcement made by the UK Government, aiming at a complete online ban on High in Fat, Salt and Sugar (HFSS) product advertising is no game changer. In practice, these changes will prevent fast food and sugary drinks from being promoted online or at any time before 9pm on TV from the end of 2022.
Sitecore’s Lee Miles looks at why brands need to start thinking about Christmas sooner rather than later.
Fifty-six per cent of 18-24s plan to be more sustainable this Christmas including by buying locally, upcycling or refurbishing gifts.
Following the latest IPA Bellwether Report that found UK marketing budgets increased for the first time since the end of 2019 in the second quarter of 2021, NDA is getting reaction from across the industry, this time from Teads, Sourcepoint, Talon, The Kite Factory and A Million Ads.
A raft of analysts and commentators have now published research and papers that definitively say consumer purchasing and behaviour has been fundamentally changed by the pandemic crisis.
The pandemic solidified omnichannel’s place at the table, and as part of the process retailers have begun to explore the metaverse, and the benefits of 3D digital twin technology.
How effective is Amazon Prime Day for brands, how best to sell on the platform and what will be the effect on retailers?
