What do consumers want for peak ’22? Everything!
2 September 2022
Brands and retailers need to prepare for an unprecedentedly and endlessly complicated 2022 peak trading season, writes Michael Kahn of Astound Commerce…
Retail
People, news and views from and about the ecommerce industry.
What do consumers want for peak ’22? Everything!
2 September 2022
Brands and retailers need to prepare for an unprecedentedly and endlessly complicated 2022 peak trading season, writes Michael Kahn of Astound Commerce…
Retail
My Digital Hero: Aaron Cole, Chief Marketing Officer, THE OUT powered by Jaguar Land Rover
Aaron Cole is Chief Marketing Director of THE OUT powered by Jaguar Land Rover.
Justin Pearse
2 August 2022
Advertising
Retailer CMOs forecast ‘benchmark beating’ ROI from Retail Media
According to the latest ‘Future of Commerce’ report from Criteo, an overwhelming 92% of retailer CMOs report that commerce data, i.e. transactional insights such as purchases, shopping behaviour and loyalty cards, has increased in value over the past 12 months…
Michael Feeley
27 July 2022
Retail
75% of US and UK consumers ‘not comfortable’ buying from brands with poor data ethics
New research commissioned by Permutive has revealed that 75% of US and UK consumers are not comfortable purchasing from a brand with poor personal data ethics…
Michael Feeley
22 July 2022
Retail
The importance of tailored gift recommendations, sensitive marketing and quality content on holidays and calendar dates
In addition to knowing what gift recommendations customers do want to receive, it’s also important for brands to understand what they don’t want – as often holidays can be a sensitive or difficult time for some.
Justin Pearse
29 June 2022
Retail
Convincing Consumers to go Cashless – Why alternative payments are essential for retailers
Alternative payments are increasing and becoming smoother to adopt. People are naturally progressing towards using digital as their primary method to pay. Cashless is becoming the leader and retailers must keep up to stay on top
Andy Oakes
23 June 2022
Retail
Why are we seeing an increase in brand partnerships?
Demand for brand partnerships has soared over the past year, with an increasing number of both household names and lesser-known brands making it a priority channel to market.
Justin Pearse
13 June 2022
Retail
The changing face of the UK High Street – and what it means for retail developers and marketers
ou can’t have failed to notice the seemingly endless negative headlines about the slow death of our county’s shopping districts, with major brands moving out of their traditional retail locations. But the high street is not experiencing a slow death – instead it is evolving into something different entirely.
Justin Pearse
9 June 2022
Retail
Rise of the virtual shop floor: why retailers must embrace livestreaming to drive sales
Livestreaming is transforming the online shopping experience. Through a new approach, retailers of all shapes and sizes are enjoying the benefits of connecting with audiences and customers like never before.
Justin Pearse
7 June 2022
Retail
Consumer insight in the wild: better retail with emotional tracking
New technology is coming to market that promises to transform the retail industry’s understanding of consumer emotions, driving engagement and boosting the bottom line, writes Rees Calder of Avantgarde…
NDA Staff
25 May 2022
Retail
My Best Marketing Tip: “Ask why”, Jo Crawford, Global Vice President for Owned Digital and Orchestration, Pandora
Jo Crawford is the Global Vice President for Owned Digital and Orchestration at Pandora – what she herself calls “the most confusing job title in the world.” What’s not confusing is Jo’s marketing advice
Andy Oakes
9 May 2022
Retail
The retail Metaverse prompts growing consumers demands for product information options
Retailers’ recent Metaverse plays are prompting greater digitally-driven consumer demands for product information, according to new data from Akeneo…
Michael Feeley
13 April 2022
Programmatic
Retail media as the missing piece of the omnichannel puzzle
There’s been a lot of buzz around retail media as an emerging channel with a bucket load of potential – and rightly so. It’s become clear that no effective omnichannel strategy is complete without this missing piece
Andy Oakes
11 April 2022
