Interviews, insight & analysis on digital media & marketing

Retail

People, news and views from and about the ecommerce industry.

Advertising

Retailer CMOs forecast ‘benchmark beating’ ROI from Retail Media

According to the latest ‘Future of Commerce’ report from Criteo, an overwhelming 92% of retailer CMOs report that commerce data, i.e. transactional insights such as purchases, shopping behaviour and loyalty cards, has increased in value over the past 12 months… 

Programmatic

Retail media as the missing piece of the omnichannel puzzle

There’s been a lot of buzz around retail media as an emerging channel with a bucket load of potential – and rightly so. It’s become clear that no effective omnichannel strategy is complete without this missing piece