Ecommerce State of Play: New customers, new connections
April 21, 2021
In 2021, it has become clear that the pandemic has changed the face of UK retail forever. How should brands react?
Retail
People, news and views from and about the ecommerce industry.
Retail
Ecommerce State of Play: New customers, new connections
In 2021, it has become clear that the pandemic has changed the face of UK retail forever. How should brands react?
Michaela Smith
April 21, 2021
Retail
5 places professional web scrapers look for crystal clear ecommerce insights
The most useful data depends on the source, which makes all the difference in the efficiency of the entire data scraping and analysis pipeline. Here are five places to discover data gems that can power your ecommerce strategy.
Justin Pearse
April 20, 2021
Retail
The rebirth of local marketing
Control vs Exposed (CvE), Just Eat, Boots, RoC Skincare International, A-Plan Insurance, and Made.com discuss how brands can best use local marketing to better engage with consumers.
Justin Pearse
April 19, 2021
Retail
Break the border: cross-border ecommerce flourishes
Crises like Covid cause countries and their people to look in rather than out, as you might expect as this all comes down to the health of each and everyone else. But this inward thinking can extend to all areas of life and business, with the result that opportunities available now and after the crisis can be missed.
Justin Pearse
April 19, 2021
Retail
Maximising technology to optimise customer experience
A successful ecommerce site will also ease the purchasing process: from identifying a product, and checking it’s in stock, through to buying it and having it delivered to your home at a convenient time.
Justin Pearse
April 13, 2021
Retail
Humans vs. AI – can you tell the difference?
As consumers quickly adapt to getting help from their personal assistants, it is leading to a shift in consumer behaviour. Recent research found that nearly a third (30%) of consumers that own smart devices use them to shop and order from.
Justin Pearse
April 9, 2021
Retail
Think globally, market locally: how Boots, Just Eat, RoC Skincare, A-Plan, CvE and Made.com are adapting
One year into the Covid-19 pandemic, the impact on the marketing industry has been huge. With lockdown restrictions in place across many territories and millions of consumers forced to stay at home as result, it’s clear that the crisis has driven incredible growth in ecommerce.
Justin Pearse
April 7, 2021
Retail
Boomers get onboard with cross-border ecommerce
Baby Boomers are buying from international ecommerce sites in increasing numbers, but have a distinctly different set of purchasing preferences from younger consumers.
Michaela Smith
April 1, 2021
