People, news and views from and about the ecommerce industry.
Jo Crawford is the Global Vice President for Owned Digital and Orchestration at Pandora – what she herself calls “the most confusing job title in the world.” What’s not confusing is Jo’s marketing advice
Jo Crawford is the Global Vice President for Owned Digital and Orchestration at Pandora – what she herself calls “the most confusing job title in the world.” What’s not confusing is Jo’s marketing advice
Jo Crawford is the Global Vice President for Owned Digital and Orchestration at Pandora – what she herself calls “the most confusing job title in the world.” What’s not confusing is Jo’s marketing advice
Retailers’ recent Metaverse plays are prompting greater digitally-driven consumer demands for product information, according to new data from Akeneo…
There’s been a lot of buzz around retail media as an emerging channel with a bucket load of potential – and rightly so. It’s become clear that no effective omnichannel strategy is complete without this missing piece
It’s been said before but, putting the consumer at the very centre of your marketing strategy will yield the best results
Through analysing unique onsite search and transactional booking data, Captify and Forward, the media and marketing arm of lastminute.com, the European Travel-Tech leader in dynamic holiday packages, have uncovered new travel trends triggered by the pandemic and emerging audiences that will shape the future of travel.
Visual communication is key for Gen Z, with 92% in the UK survey stating that they use some form of visual communication when messaging friends, according to new research from Snap.
With the NDA Heroes Awards fast approaching, New Digital Age is running a series of interviews with the highly-respected names on the judging panel. Next, we hear from Pete Markey, Chief Marketing Officer, Boots.
Some vital tips, based on Spotify’s sensational success, on how to attract more customers to online business by creating a more compelling, creative, and human ecommerce experience:
Julie Austin is the Marketing & Digital Director of Bravissimo, looking after ecommerce and marketing for the brand in the UK and the US. Her approach to the customer journey is to slow down and create “positive friction” which will lead to increased brand loyalty and deeper connections with consumers. She has two top marketing tips, covering work attitude and brand ethos.
How should brands be launching their Valentine’s canmpaigns?
Now that we’re a few weeks into 2022, it’s clear this unpredictability will remain, and brands will have to stay on their toes. With this in mind, here’s my take on three key trends retail marketers should consider if they want to stay at the top of their game this year.
49% of people will be looking to make better environmental choices when it comes to the food they eat this year.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
Please send all editorial enquiries to: editorial@newdigitalage.co.uk
Built by Jigowatt – Web Design Peterborough
