Analysis

Is contextual targeting the fashionable new way to reach audiences online?

Andy Oakes 29 June 2021

COVID-19, Advertising and ad blocking

Andy Oakes 29 June 2021

It has never been better to run an independent media agency

NDA Staff 23 June 2021

Authenticity and the future of marketing

Andy Oakes 23 June 2021

B2B Marketing’s Most Powerful Tool: AI

Andy Oakes 22 June 2021

Customer lifetime value vs tactical comms as part of email marketing

Andy Oakes 15 June 2021

Publishers line up to prove the value of their first-party data

Tyrone Stewart 14 June 2021

How China is shaping the future of social commerce

Andy Oakes 11 June 2021

Is publisher first-party data the new gold standard for advertisers?

Tyrone Stewart 10 June 2021

Research reveals 61% of UK consumers are happy for advertisers to use personal data to personalise ads and offers

Andy Oakes 9 June 2021

The Great Reset: Data, GDPR and the post-cookie era

Andy Oakes 7 June 2021

Looking Forward, Looking Back: Shumel Lais, Founder & CEO, Appsumer

Andy Oakes 4 June 2021