Interviews, insight & analysis on digital media & marketing

Analysis

Strategy

M&A: A positive outlook for the UK Technology Market

Over the past few months, there has been a decline in deals due to uncertainty in the political and macroeconomic landscape. However, we are now witnessing a positive shift in sentiment and an increase in conversations, particularly among founder-backed businesses in the UK

Advertising

IPA Bellwether Report: the industry reacts

NDA spoke to some of our industry contacts to gauge reaction to today’s IPA Bellwether report in which we saw the good news that total UK marketing budgets remain in positive territory.