We canvassed industry opinion on TV measurement body Barb’s announcement last week it was expanding its measurement of audiences to include fit-for-TV content on video-sharing platforms
We canvassed industry opinion on TV measurement body Barb’s announcement last week it was expanding its measurement of audiences to include fit-for-TV content on video-sharing platforms
The launch of the second wave of ISBA’s landmark Programmatic Supply Chain Transparency Study with PwC painted an incredibly positive picture of the programmatic advertising industry.
At a recent panel event, Marketing the Marketers, hosted by Bluestripe Group and NDA, our panel of experts dug into a multitude of reasons why there’s a lot for agencies to be hopeful about.
Chaired by NDA’s Editor Justin Pearse, the panel featured Jerry Daykin, Global Head of Media at Jim Beam, Hannah Baker, Head of Marketing for Wavemaker U.K., Rhiannon Murphy, Head of Activation at the7stars, and Seb Joseph, Senior News Editor at Digiday.
A new YouGov study, amplified by the BBC, finds that 41.5% of UK respondents identify as ‘fans of women’s sport’. And social media is the driving force behind this.
When Paris Hilton, heiress of the Hilton Hotels empire, swept through Cannes Lions International Festival of Creativity this summer, declaring herself “the original influencer” and self-styled “Queen of the Metaverse”, it sparked an interesting debate among some marketers; what’s the difference between an influencer and creator?
Hivestack held its inaugural UK summit – titled ‘How OOH is moving towards a programmatic future’ – in London’s Soho.
Brad Rees, Mediacells CEO, analyses the Twitter engagement generated by England’s Women’s EURO 2022 success.
Chris Childs, Managing Director UK at Hawk Platform, shares the key themes emerging from the industry around programmatic DOOH.
The need for solutions for online identity and tightening relationships between agencies and publishers were key topics at the Independent Publishers Alliance’s event on the Future of Ad Trading in the heart of London’s Soho.
New Digital Age recently hosted a panel session in London exploring these issues and more. NDA’s editor Justin Pearse chaired the ‘Pretty Green Lies’ session – and was joined by Amy Williams, CEO and founder of global ad tech for good platform Good-Loop (NDA’s partner for the event); Shakaila Forbes-Bell, consumer motivation expert and author of ‘Fashion is Psychology’; and Harvin Gupta, Head of Commercial Partnerships at Scope3, a company that helps advertisers measure the carbon emissions created by their digital ad supply chains.
Hot on the heels of this year’s Cannes festival, which saw thousands of international ad executives fly to France from all over the world, London’s Soho played host to a panel discussion focused on the use of ‘greenwashing’ in brand marketing – and how to avoid it.
The report is the definitive guide to advertising expenditure in Europe covering 28 markets. It details the formats and channels that contributed to digital advertising’s annual growth of 30.5 per cent in 2021, culminating in a total market value of €92bn
The results from the 2022 Social Impact Barometer, released today, rank Nintendo, Google and Adidas top of the charts for paying attention, staying relevant and managing to connect and engage with 16-24-year-olds.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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