Interviews, insight & analysis on digital media & marketing

Analysis

Strategy

Hiring in 2021 vs Finding a Job in 2021-Part Two

The second part of our in-depth discussion with Ed Steer of Sphere Digital Recruitment
Today we look at the interview process, virtual hiring and issues around mental health

Marketers: forget privacy-first and think human-first instead

Most marketers, at heart, want to do the right thing and embrace the principles of privacy-first marketing but often they are unsure of how to achieve that, given their current dependence on cookie or digital ID-based methods of tracking, targeting and attribution

Partner Content

The true cost of programmatic

Programmatic advertising has many benefits, but it also has a few major downsides, which are only going to be highlighted further with the big changes happening around privacy, identity, and third-party cookies. One of the biggest problems with programmatic is that it is expensive and fails to live up to its high costs by falling short when it comes to offering value. 

Programmatic

Debunking the myths of CTV

Let’s decipher fact from fiction and take a look at some of the common misconceptions around Connected TV.

Social Media

Instagram: One Year of Reels

Billion Dollar Boy’s Ed East looks at how Instagram’s TikTok rival has evolved during its first year in the game.