Download the report from Foresight 2024
The WARC Global ad spend outlook for 2023/24 has been released and it looks like there may be some good news ahead for the industry
Over the past few months, there has been a decline in deals due to uncertainty in the political and macroeconomic landscape. However, we are now witnessing a positive shift in sentiment and an increase in conversations, particularly among founder-backed businesses in the UK
Advertising spend on Connected TV (CTV) is increasing as viewers and advertisers migrate from linear broadcast television. However, whilst CTV is keeping overall television spend stable, it is not yet attracting new dollars to the platform. As a result, CTV growth is three times slower than retail media at the same point in its development.
New research by Alfred and Sensu Insight has revealed a significant number of brands and businesses are still choosing to under-report on their social and environmental progress, citing pressure to maintain a positive public image and fear of backlash and scrutiny as some of the main reasons for doing so.
NDA spoke to some of our industry contacts to gauge reaction to today’s IPA Bellwether report in which we saw the good news that total UK marketing budgets remain in positive territory.
Both generations showed a marked preference for short, easily digestible video content such as Instagram Reels and TikTok.
The report revealed that Google is far more likely than ChatGPT to mention brands in their results.
43.2% of Bard’s results mentioned the name of a brand, hotel or a company whilst only 14.40% of ChatGPT’s results mentioned the name of brands
Mediaocean has released its 2023 Mid-Year
Brits are increasingly turning to Google search for help with grief. In fact, according to the findings, search trends for help and resources around bereavement have increased by a huge 42% in the past four years alone.
Audi managed to half the carbon emissions in its digital advertising supply chain during a recent campaign with PHD Media, Adform, and Scope3.
In this article, we’ll explore some of the ethics of artificial intelligence and delve into the question of who is responsible when things go wrong.
Advertising spend on brand objectives has spiked among ecommerce companies in Q1 2023, up 158% year-over-year and 6% quarter-over-quarter growing much faster than performance objectives in the latest three-month period