Interviews, insight & analysis on digital media & marketing

Analysis

Partner Content

Why are creators turning their backs on influencers?

When Paris Hilton, heiress of the Hilton Hotels empire, swept through Cannes Lions International Festival of Creativity this summer, declaring herself “the original influencer” and self-styled “Queen of the Metaverse”, it sparked an interesting debate among some marketers; what’s the difference between an influencer and creator?

Partner Content

The road to DOOH’s programmatic future

Hivestack held its inaugural UK summit – titled ‘How OOH is moving towards a programmatic future’ – in London’s Soho.

Programmatic

Pretty Green Lies: How can brands be more accurate and authentic in their ‘green’ marketing?

New Digital Age recently hosted a panel session in London exploring these issues and more. NDA’s editor Justin Pearse chaired the ‘Pretty Green Lies’ session – and was joined by Amy Williams, CEO and founder of global ad tech for good platform Good-Loop (NDA’s partner for the event); Shakaila Forbes-Bell, consumer motivation expert and author of ‘Fashion is Psychology’; and Harvin Gupta, Head of Commercial Partnerships at Scope3, a company that helps advertisers measure the carbon emissions created by their digital ad supply chains.