News UK and Medialab study finds newsbrand campaign impact underestimated by up to 14.5X Andy Oakes 12 December 2023
WARC Global ad spend outlook suggests that advertising may have turned the corner Andy Oakes 25 August 2023
Connected TV set to hit $26bn globally in 2023 – but no sign of a ‘hockey-stick’ moment Andy Oakes 10 August 2023
Pressure to be ‘perfect’ means brands staying quiet on social and environmental progress Andy Oakes 28 July 2023
Today’s most influential generations: a fresh look at the consumer behaviours of Gen Z and Millennials Eleanor Oakes 4 July 2023
Marketers need to take notice of Generative AI search results, as report shows 43% of answers now include brand mentions Andy Oakes 9 June 2023
