Interviews, insight & analysis on digital media & marketing

Soho Sessions

World-class innovation on show at NDA’s Soho Sessions pitching event

n February, NDA’s Soho Sessions returned. The event, designed in a “media speed dating” style, saw innovative tech companies pitch to a judging panel of media agency leaders.

NDA’s Dragon’s Den-style pitching event The Salford Sessions back in Manchester

Continuing the success of NewDigitalAge’s Sessions season, this summer NDA’s ‘dragons’ relocated once more to our Manchester hub for its third Salford Session. Continuing NDA’s focus on the North’s booming media hub, Manchester welcomed a new cohort of contestants to put themselves to the pitching test.

Soho Sessions: Cutting through the noise with NDA’s ‘speed dating dragons’

Spring was in full swing when the latest Soho Sessions event took place, featuring three industry tech providers, Mantis (Reach plc), Brave and Nano Interactive. NDA’s own version of the Dragons’ Den, Soho Sessions has helped contestants not just refine how they bring their products to market, but forged a slew of new relationships into the bargain.

Soho Sessions: Innovation on show at NDA’s Dragons’ Den-style pitch event

NDA’s Soho Sessions: Innovation to help publishers thrive