Marketing performance partner Go Inspire (a Xerox company) has partnered with Bloomreach to boost personalised communications across the customer journey.
Bloomreach offers a suite of products to drive personalisation across the ecommerce experience, which Go Inspire will now use to enhance the offer it provides its clients. The partnership will allow Go Inspire be able to deliver personalised messages powered by unified customer and product data with the speed and scale of AI-optimisation. Its clients will benefit from revenue-driving digital commerce experiences that aim to convert on any channel and every journey.
Go Inspire-built platforms allow its clients to build fully integrated campaigns, from developing insight through to execution EM/DM outputs. The company mails a total of over 800 million printed items, and sends a total of over 1billion communications, each year.
Dimitri Kyrpianou, MD of Go Inspire CX, said: “As a leading data-led marketing company, we are delighted to integrate Bloomreach solutions within our offer to boost our services to customers.
“With technology advancing at its current trajectory, it was important that we stayed ahead of the curve and our partnership with Bloomreach enables us to do just that. We are really excited about what this could mean for us and our clients.”
Chris Williams, Channel Partnerships Team Lead, UKI & France, Bloomreach, commented: “Bloomreach is thrilled to be collaborating with Go Inspire, a forward-thinking partner with strong roots in data-driven marketing and technology.
“We are confident our collaboration will enable Go Inspire to deliver results, by empowering marketing teams with the right strategy, process, and tools to elevate the customer experience.”
