Each day, New Digital Age gathers the most interesting digital marketing industry news from around the web…
AI
Digiday – Jessica Davies, 2nd November 2026
People Inc. is building custom APIs to make its journalism easier for AI agents to use
People Inc. is moving toward custom APIs to help AI agents access its content more efficiently.
CREATORS
Digiday – Alyssa Mercante, 2nd November 2026
Giggly Squad’s SiriusXM deal signals a shift from podcast networks to creator ecosystems
Last month, SiriusXM signed a multi-year deal with creators Paige DeSorbo and Hannah Berner for their Giggly Squad podcast reportedly valued at $160 million. Weeks later, the duo sold out four different nights for a live podcast tour at Madison Square Garden. That unprecedented deal signals a broader shift in podcasting: platforms are competing for creator-led businesses, not just shows.
SEARCH
Digiday – Krystal Scanlon & Sam Bradley, 2nd November 2026
Google search loses its free pass with buyers
For the better part of two decades, Google search was the line item media buyers rarely had to defend. AI Overviews complicated that. Google now answers more queries on the results page itself, which changes how often people click through to an advertiser and what each click is worth.
BIG TECH
Digiday – Anna Hensel, 2nd November 2026
Amazon says more than 400M customers have used Alexa for Shopping in the last 12 months
During its fiscal third-quarter earnings call on Thursday, Amazon shed more light on how its conversational AI shopping assistant, Alexa for Shopping, is powering more transactions.
SUPERMARKETS
More About Advertising – Stephen Foster, 2nd November 2026
Sainsbury’s sets the bar for early Christmas ads
Delivery wars seem to be engaging UK supermarkets this years. We’ve just had Tesco with its favoured gritty reality, now it’s time for the third outing for Sainsbury’s BFG – he’s feeling a bit peaky but Sainsbury’s and agency New Commercial Arts get his van-laden dinner there anyway despite the efforts of some big unfriendly giants.
HFSS
Decision Marketing – 2nd November 2026
Rip it up and start again: MPs demand new HFSS law
The marketing industry is facing yet another crackdown on food and drink advertising with the Health & Social Care Committee urging the Prime Minister to make it his “clear, personal mission” to tackle England’s obesity crisis.
CTV
PPC Land – Luis Rijo, 1st November 2026
InTheGame CEO says 6 CTV ad formats can shorten streaming ad breaks
Aviram Sharon, co-founder and chief executive of the streaming ad technology company InTheGame, has argued that connected TV publishers could shorten their commercial breaks without giving up revenue by moving some of their advertising into six standardized formats that run outside the break.
CONSUMERS
Retail Week – Megan Robinson, 1st November 2026
UK consumers have become selective with purchases driven by cost of living, according to new data
The cost-of-living crisis has caused customers to become more intentional and selective when shopping, according to Clearpay data shared exclusively with Retail Week.
AFFILIATE MARKETING
PPC Land – Luis Rijo, 1st November 2026
Affle agrees to buy Perion for $420 million at a 34.5% premium
Affle has agreed to acquire Perion for approximately $420m, bringing together its mobile marketing platform with Perion’s capabilities across retail media, CTV, DOOH and digital advertising. The deal is expected to close in early 2027, subject to approvals.
