Interviews, insight & analysis on digital media & marketing

Technology

NDA Meets: Peter Wallace, General Manager EMEA at GumGum

Following the news of GumGum’s expansion in northern Europe, New Digital Age caught up with Peter Wallace, General Manager, EMEA at the contextual intelligence company to find out more about the new era of contextual marketing and ‘The Mindset Platform’ that GumGum has created…

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Technology

Where will VR take advertising?

Virtual reality (VR) is on the cusp of fulfilling its potential. So long a concept of science fiction, this immersive tool has been a long time coming, but it could well have been worth the wait, opening up a world of opportunity for businesses looking for new ways to engage their customers. So, how could VR change your marketing strategy?

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