UK viewers are becoming increasingly flexible about where they get their entertainment, with 60% of SVOD users now open to switching between streaming services, according to specialist strategy and insights consultancy MTM’s latest ScreenThink report…
Marketing attribution survey platform Fairing has partnered with Vibe.co, a TV ad platform built for performance marketers, to give brands a direct buyer-reported signal for measuring which CTV campaigns are influencing purchases…
New Digital Age hosted its fourth annual Media Pride lunch at the start of October and spoke to a selection of the attendees to get their take on the issues facing the LGBTQIA+ community in the digital media and marketing industries. Here we meet Marty Davies, Founder of Smarty Pants Consultancy and also of Trans Plus History Week…
New Digital Age hosted its fourth annual Media Pride lunch at the start of October and spoke to a selection of the attendees to get their take on the issues facing the LGBTQIA+ community in the digital media and marketing industries. Here, we meet Stacey Delaney, Managing Director of Taboola…
As part of NDA’s CTV and Online Video Spotlight month, we’ve looked at some of the biggest research reports over the last quarter, including the IAB UK and MediaSense Digital Adspend Report, the Advertising Association and WARC Expenditure Report, primary buy-side research from Rakuten TV Enterprise, and cross-media measurement data from ISBA Origin to provide a definitive overview of current spending trends, operational challenges, and strategic opportunities.
My Other Life is the NDA interview series that steps outside the day job. In each edition, someone from across the digital media space tells us about the hobby, passion project or side hustle they pursue when they’re not in the office. This time round, we speak with Phil Action, Country Manager, UK, at Adform…
The Advertising Association has announced the return of its annual conference, LEAD, taking place on 28 January at the QEII Centre in Westminster and held in collaboration with the IPA and ISBA…