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In the week after the kids go back to school in England, we kicked off 2025 early with an event that helps senior decision makers from across media owners, media agencies, and brands to make the right strategic moves around digital advertising next year.
The full-day event on 12th September 2024 explored three key topics: brand safety, programmatic, new media, and artificial intelligence (AI). Each of these topics had a dedicated keynote followed by a panel, with the event top and tailed by insights from a pair of industry veterans.
Companies speaking at the event included Coca-Cola, Hilton, Boots, The Guardian, Amazon Ads, JCDecaux, Reach’s Mantis, and Zenith, with more to be announced!
With Google’s deprecation of third-party cookies cancelled, the future of programmatic advertising remains in a slight state of flux.
This session explored how, even prior to the promised complete removal of third-party cookies, there is a huge opportunity for advertisers to take their programmatic strategies to “the next level” and be set for 2025 and beyond.
AI, disinformation, brand safety or suitability, ever-fragmenting media, standardisation debates, the rise and fall of social media platforms. Advertisers have never faced an online environment that poses so many challenges, and opportunities.
How can advertisers both protect their brand online while adding value to consumers and ensuring they are present in each and every channel their customers are living their digital life.
This session examined how brands can deliver a brand safety strategy fit for purpose in 2025.
AI has been the talk of the town for nearly two years, and this conversation is only going to continue into 2025. Businesses across sectors are trying to implement the technology to elevate them beyond their competitors, but so many continue to get it wrong.
This session provided a deep dive into the best use cases for AI across digital advertising, and give decision makers the tools and knowledge they need to avoid any potential AI-related faux pas.
Beginning with a welcome speech from NDA Editor Justin Pearse before an over-arching keynote address from an industry legend opens the content proper.
Each topic had a dedicated keynote followed by a panel with the day closed with a fireside chat and roundup conversation between Justin Pearse and Sue Unerman, CSO at BrainLabs.
The Welcome
9:50 – Welcome speech by Justin Pearce, Editor at NDA
10 – 10.30 – Intro keynote: Terence ‘Terry’ Kawaja, Founder and CEO of Luma Partners
Session 1 – Programmatic: The Next level
10:45 – 11:00 – Programmatic Fireside Chat
11:00 – 11:40 – Programmatic Panel
11:40 – Break
Session 2 – The Future of Brand Safety
11:55 – 12:15 – Brand Safety Keynote
12:15 – 13:00 – The Future of Brand Safety Panel
13:00 – Lunch & Networking
Session 3 – AI: Stop Getting It Wrong
14:00 – 14:15 – AI Keynote
14:20 – 15:00 – AI: Stop Getting It Wrong Panel
15:00 – 15:30 – Break
The Round Up
15:30 – 16:10 – Fireside Chat With Sue Unerman, CSO at Brainlabs
16:10 – 16:20 – Q&A
16:20 – End
Foresight was hosted in the heart of London at Charlotte Street Hotel, 15-17 Charlotte Street, London, W1T 1RJ
Located in Soho, the venue is accessible through various tube stations.
There are many ways of getting involved with Foresight, so if the topics and the format speak to you, please register your interest, and a member of our partnerships and events team will be in touch with you shortly.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
Please send all editorial enquiries to: editorial@newdigitalage.co.uk
For partnership enquiries please email us at: partnerships@bluestripegroup.co.uk
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