Interviews, insight & analysis on digital media & marketing

OVERVIEW

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NDA Live: A Year in Review  

When: December 5, 2024

Where: The Soho Hotel, London

NDA Live: A Year in Review took a look back at 2024 to learn lessons about what technologies, innovations and marketing approaches will be most important in the year ahead. 

By looking back at the successes of the preceding months, we discussed what brands have reason to be most excited about in the year ahead.

 

Our esteemed speakers also revealed their secret santa present, ready to open at the start of each session, said about their brand’s marketing highlights this year and the year ahead; what they’re really hoping for, for the industry, in their Christmas stocking; with everyone gathering for an industry-themed Big Fat NDA Quiz of the Year.

 

Registrations are now closed for this event. 

SPEAKERS

Zuzanna Gierlinska

Chief Commercial Officer UK, MiQ

Clare Beddow

Commercial Director UK, MiQ

Lara Koenig

Global Head of Product, MiQ

Patrick Zinga

Head of Digital Media, Consumer data and Martech, Heineken

Kerry Thorpe

Head of Communications Europe, Ben & Jerry’s

Sandra Hughes

Head of Measurement, Strategy & Propositions At Tesco

Thomas Mills

Global Head of Media Investment, Haleon

James Trott

Senior Director, Global Addressable Media at The Coca-Cola Company

Amy Caven

Head of Media Strategy and Planning at Boots

AGENDA

The Year In Review event took place in the heart of London at The Soho Hotel, 4 Richmond Mews, London W1D 3DH.

Located in Soho, The Soho Hotel is accessible via a variety of tube stations:

  • Piccadilly Circus – Bakerloo, and Piccadilly line
  • Tottenham Court Road on the Northern, Elizabeth, and Central line.
  • Oxford Circus – Bakerloo, Central, and Victoria line.

PREVIOUS EVENT

On the 13th of September, New Digital Age presented the first Retail Media Event. Held at a bespoke shop in Soho, the event focused on discussing the role of how to achieve success in Retail Media and also how you can still be creative within the Retail Media space.  

Latest in AI from New Digital Age

At New Digital Age, we write about AI daily so expect our panel events, conferences, and more to be on the industry-edge when it comes to topics and discussion.

THE DAY

A breakfast event would only be complete with crossiants, coffee, and panels. Here’s what will be up for discussion on September 13th.

THE PANELS

How to achieve retail media success (in a privacy-first world)

Retail media has been widely recognised as one of the solutions to targeting and measurement in a world without third-party cookies.

So, in this environment powered by first-party data, how can retailers and brands ensure they achieve the outcomes they are looking for, while protecting the privacy of their customers? Our panel will outline why retail media will be essential in the post-cookie world and share some of the best practices to adopt around the channel.

What new data opportunities are unlocked by retail media?

A plethora of news data opportunities are delivered by retail media, around intent and customer purchase behaviour. We discuss the impact for advertisers and retailers.

SPEAKERS