Content Ignite, an advertising technology platform and monetisation service for publishers has announced the appointment of Brian Fitzpatrick to its Board as Chairman.
Brian Fitzpatrick has been involved in the development of internet advertising since 1995, and currently contributes to several emerging technology companies as an investor, board member and chairman.
Brian held roles as managing director for the European business of silicon valley start-up Adap.tv (sold to AOL), European managing director of Locos Europe and European managing director of WPP’s first agency trading desk, the Media Innovation Group (now Xaxis).
On his appointment, Brian Fitzpatrick said, “Digital advertising has grown rapidly over the past 20 years and now generates the majority of revenue for many publishers, however there is still a lot of complexity involved in running online operations, publishers have to manage multiple partners and technologies that can be quite daunting, I believe that Content Ignite will give control back to publishers so they can simplify the way they generate revenue while maintaining the best user experience.”
CEO Ben Spencer said, “James and I are incredibly excited that Brian has decided to join us on our journey. We have an ambitious vision to simplify ad-tech from end-to-end through a feature-packed platform and ad products — and it’s a vision Brian is aligned with us on. The current economical outlook is challenging, however, publishers are in a great position to create content that informs and entertains consumers during a period of global uncertainty. Our aim is pretty simple, to create products and a platform that generates more revenue, increases employee efficiency and improves sustainability metrics for our publishers — that allows them to focus on content and with our self-service SaaS or managed services, they can have as much control as they desire”.