Global multimedia news brand, Daily Mail, and leading sports entertainment platform DAZN have joined LiveRamp’s collaboration network to allow brands to activate and measure campaigns more effectively through LiveRamp’s Authenticated Traffic Solution (ATS) . Connecting first-party user data with LiveRamp’s durable identifier, RampID, advertisers are able to respect consumers’ privacy while allowing marketers to find audiences wherever they want, including directly from publishers.
Through the partnership, Daily Mail and DAZN are evolving their first-party data strategies for improved marketing and monetisation. As such, they open up a new tranche of high value inventory and gain greater control over how it is transacted, while advertisers benefit from people-based reach, improved measurement and more relevant audience engagement. The Authenticated Traffic Solution’s neutrality and interoperability also enable connectivity, activation and measurement of first-party data across LiveRamp’s network, expanding collaboration opportunities with advertisers both directly and programmatically.
With DAZN’s CTV platform joining alongside established media providers like the Daily Mail, LiveRamp continues scaling its trusted network across both traditional and emerging channels. Its authenticated ecosystem now spans 22,000+ publisher domains including Reach plc and News UK, the world’s largest CTV providers including Netflix, leading commerce media networks and AI-powered platforms.
“Our priority for Daily Mail is enhancing our direct and loyal users’ relationship with our content. Central to this is our drive to provide best possible advertising experiences alongside our compelling storytelling,” says Adam Leslie, Director of Product, Commercial at Mail Metro Media at Mail Metro Media. “Working within LiveRamp’s ecosystem and collaborating directly with endemic advertisers, we can better align campaigns with our audiences’ interests, delivering enhanced engagement and commercial outcomes for brand partners and users alike.”
Joe Connors, VP, Programmatic and Advanced Advertising at DAZN, added: “DAZN’s global subscriber base is 100% logged in. We can pair our subscriber data with advertisers’ first-party datasets to gain a deeper understanding of our highly engaged fan segments. This allows us to activate targeted advertising across live streams, on-demand clips and match breaks, while also improving our marketing.”
LiveRamp is a client of Bluestripe Communications, owned by Bluestripe Group, the owner of NDA/RMA.
