Peter Jacobs, Client Partner at Dentsu Aegis Network, and Alex Ginn, Head of Sales at Adverty presented a talk on how advertisers can become involved in gaming marketing at the 99//Club Digital Festival last month.
“There are different avenues for all types of advertisers to get into gaming or Esports”, said Peter, “as long as the strategy enhances the experiences, adds to the gameplay that’s the key thing.”
In the video below, the two answer questions on the future of gaming in the media mix and what advertisers should avoid doing in order to build a successful brand experience within the game.
NDA will be publishing highlights from the Festival, run in partnership with MAD//Fest, over the coming weeks.
