Immersive brand stories in the metaverse – the future of marketing?
February 16, 2022
Chris Perry, Director UK at Getfluence, discusses what marketing could look like in the metaverse.
Strategy
Insight and opinion on digital business and marketing strategy.
Immersive brand stories in the metaverse – the future of marketing?
February 16, 2022
Chris Perry, Director UK at Getfluence, discusses what marketing could look like in the metaverse.
Strategy
Adapting to a new “performance” normal
Traditionally, advertising has been about identifying the target audience for your products and services, identifying their key media behaviours, and then buying ads in these places to reach them. Measure, rinse and repeat.
Justin Pearse
May 17, 2022
Strategy
How Heartstopper got it right: ways to improve marketing to LGBT community
The pink pound is estimated to be worth £6 billion per year in the UK alone. It still sometimes feels that brands are competing for this section of the market but have missed the mark when it comes to accurately communicating and making the LGBT community feel connected to the brand.
NDA Staff
May 16, 2022
Strategy
Why marketers should embrace cookieless advertising now
Matt White, Vice President of Quantcast, advises brands to leave third-party cookies in the past now, rather than waiting until next year.
NDA Staff
May 13, 2022
Strategy
The attention span myth: is shorter content really the key to audience engagement?
Nick Mason, CEO & Founder of Turtl, explains why interactive modular content can pave the way for greater sustained attention and higher engagement.
NDA Staff
May 12, 2022
Strategy
‘Heroes of SEO’ spend more than 40 hours per week on routine tasks
Two thirds (66%) of SEO managers claim they don’t devote enough time to profit-generating strategic work due to the huge number of hours they’re spending on SEO maintenance tasks, according to new research by Corigan.
Michael Feeley
May 12, 2022
Advertising
Marketers cite customer satisfaction as top priority, but baulk at more ethical marketing
Research from data-driven digital marketing agency Precis Digital, and leading global research company Forrester Consulting, has found that 80% of marketers rank customer satisfaction as the number one most important outcome for their marketing programmes. However, only 49% indicate that they would go beyond what regulations such as GDPR require, to adopt more ethical marketing practices for the customer…
Michael Feeley
May 11, 2022
Advertising
The Attention Economy: a journey towards better measurement?
The second part of NDA’s attention economy roundtable looks at the different roles that industry stakeholders have to play in the future of digital advertising, featuring experts from Spark Foundary, Teads, DoubleVerify, Wunderman Thompson, Nano Interactive, Azerion UK and GumGum…
Tyrone Stewart
May 10, 2022
Strategy
ISBA on diversity, inclusion and representation: why we refreshed our Code of Conduct for Influencer Marketing
Earlier this month, ISBA, the representation and advocacy body for UK advertisers, launched an updated version of its Influencer Marketing Code of Conduct, with a focus on helping brands to deliver better diversity, equity, inclusion, and representation in their influencer activity. New Digital Age caught up with Rob Newman, Director of Public Affairs at ISBA, to find out more.
Michael Feeley
May 9, 2022
Strategy
The last mile of marketing effectiveness: the creative
n every industry, growth becomes more difficult to achieve as the industry matures. Once the obvious gains and optimisations have been made, the “last mile” of achievement is the toughest.
NDA Staff
May 5, 2022
Strategy
How waves of city workers seeking countryside lifestyle impacts your marketing strategy
Flexible working means people no longer need to be tied to their office, with a longer commute an acceptable compromise for more space, greener living and a better work-life balance.
Justin Pearse
April 28, 2022
Partner Content
Reaching consumers with real-time relevance in the post-cookie world
Nikky Hudson, Programmatic Solutions Director at Nano Interactive, discusses contextual, pre-bid classification, and self-service.
Tyrone Stewart
April 26, 2022
Strategy
How much digital is too much?
As brands seek to design and implement compelling strategies, they must avoid digital overload and a growing sense of “sameness” in the digital space, writes Daniela Barletta, Strategist at Initials…
NDA Staff
April 26, 2022
