Insight and opinion on digital business and marketing strategy.
Mark Evans, Senior Director, Buyer Development at Index Exchange, looks at how advertisers can get the most out of their digital campaigns this holiday season.
Mark Evans, Senior Director, Buyer Development at Index Exchange, looks at how advertisers can get the most out of their digital campaigns this holiday season.
Emily Barfuss from Tremor International chose Amy Young as her digital hero. Now Amy passes on the honour by picking hers.
A new survey from digital marketing consultants ConsultMyApp (CMA) shows that nearly half (44%) of CMOs are anticipating a negative impact from the pending recession as they look to streamline their marketing strategy next year…
Disconnected data causes multiple disruptions for teams, writes Neil Davidson, Regional Vice President, EMEA and APAC, at Deltek…
In times like these, marketing budgets can often get hastily slashed in cost-cutting measures or funnelled into short-term sales-driven campaigns. There’s no one-size fits all approach for marketing strategies in economic downturn, but one thing is very clear – doing nothing and changing nothing is not going to work.
Research from ROI Hunter has found that the average large retailer is wasting a worrying £19,000 a month on ineffective digital marketing…
Specsavers has appointed data science consultancy Ekimetrics to help it transform its approach to MMO (Marketing Mix Optimisation)…
For independent ad tech to continue its booming growth over the next five years, it is essential that there is plenty of disruption, writes Tom Jenen of Brand Metrics…
With the threat of recession looming and marketing budget growth stagnating, it is more critical than ever for marketers to have a clear picture of the impact of their media investments.
Released at Sitecore Symposium 2022, the ‘Perceptions of the Metaverse’ report found that 91% of marketers plan to invest a portion of their marketing budgets in the metaverse in the next five years.
More than twice as many consumers choose brands due to cultural influences (70%) than because of advertising (28%), research from Impero Activate has revealed…
Successful marketing is all about continuously trying new things, to experiment with products and messages that work, while staying open to change. For Gary Plunkett, Chief Commercial Officer for Dtail by PixelPool, marketers need to always adapt to the consumer feedback and never simply “put a product out there” without follow-up.
Data science consultancy Ekimetrics has teamed up with Meta to delve into the links between creative execution and marketing effectiveness…
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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