Simon Halstead: Don’t neglect the core
September 27, 2021
Simon Halstead is VP Exchanges and Supply International, Yahoo and NDA’s new monthly columnist.
Strategy
Insight and opinion on digital business and marketing strategy.
Simon Halstead: Don’t neglect the core
September 27, 2021
Simon Halstead is VP Exchanges and Supply International, Yahoo and NDA’s new monthly columnist.
Strategy
It’s Always Media Thursday podcast with special guest Sir Martin Sorrell
In the latest It’s Always Media Thursday podcast, Editor Justin Pearse and Publisher Andy Oakes fumble though another discussion of a week in digital media and marketing.
Justin Pearse
January 21, 2022
Partner Content
Beyond traditional Machine Learning: it’s time for Deep Learning
In my work with RTB House, one of the most common questions I encounter is: what is the difference between AI, ‘classic’ Machine Learning, and the cutting-edge Deep Learning technology that RTB’s demand side platform (DSP) depends on?
NDA Staff
January 20, 2022
PR
WaterAid prioritises digital advocacy with its appointment of Blue State
WaterAid, the world’s leading NGO
Michael Feeley
January 14, 2022
Strategy
My Best Marketing Tip: “Will It Make the Boat Go Faster?”
By NDA columnist Tom Ollerton,
NDA Staff
January 13, 2022
Partner Content
Mergers and acquisitions with impact.com’s Per Pettersen
Per Pettersen, impact.com’s Executive Chairman and CSO, discusses the secret to the company’s highly successful M&A strategy.
NDA Staff
January 12, 2022
Strategy
Entering a new era of personalised experiences with CTV
Ben Murphy, UK MD at Quantcast, looks at why advertisers should be looking to experiment with connected TV.
NDA Staff
January 11, 2022
Strategy
My Digital Hero: Steven Scaffardi, Mediatel Group
Steven Scaffardi is Head of Events at Mediatel Group. He was the driving force behind Mediatel’s early and hugely successful pivot to digital events as the pandemic struck. We ask who his digital hero is.
Justin Pearse
January 11, 2022
Strategy
The trends that will shape marketing in 2022
Phil Duffield, UK VP at The Trade Desk, shares the marketing trends we can expect to see around identity, retail data, and digital out-of-home in 2022.
NDA Staff
January 10, 2022
Strategy
A Cookieless Future: What it means for marketers and publishers
Chris Hogg, EMEA Managing Director at Lotame, discusses the impact of the cookie demise, and what marketers and publishers should be doing about it.
NDA Staff
January 6, 2022
Strategy
My Best Marketing Tip: “Speak to the consumers you actually have, not just the ones you want to attract”
As the Director for Go-To-Market Strategy at The North Face, Jennifer Mohammed works with the brand leadership teams across the company to organise the end-to-end journey of campaigns, from conception through to the actual launch on the market. Her career spans over 16 years in DTC, with brands such as Puma, Guess, and the Arcadia Group.
NDA Staff
December 16, 2021
Strategy
Why marketers need to understand the digital divide
Can you imagine being unable to access the internet
Andy Oakes
December 14, 2021
Strategy
The growth mindset: why growth marketers are hiring fresh talent based on attitude rather than experience
Does the rise of ‘growth
Tyrone Stewart
December 9, 2021
