Interviews, insight & analysis on digital media & marketing

Strategy

Insight and opinion on digital business and marketing strategy.

Rethinking visual strategy in B2B marketing

B2B brands rarely grasp the potential of visual identity, instead relying on generic stock photography, templated slide decks, and anonymous event graphics, writes Samer Bejjani, co-founder of Shootday...

Meet the Revolutionaries, in partnership with LiveRamp: Liam Barnes, Campari Group – “A blend of data capability and cultural cohesion leads to true innovation”

Justin Pearse interviews Liam Barnes, Global IT Director, Marketing Technologies at Campari Group. The interview is part of our Meet the Revolutionaries series, in partnership with LiveRamp, talking to the leaders driving digital marketing into a new era of data collaboration...

Brands, Strategy

IPA Bellwether report Q1 ‘26: industry reaction – part two

New Digital Age’s round-up of […]

IPA Bellwether report Q1 ‘26: industry reaction – part one

Q1 ‘26 IPA Bellwether Report reveals marketing budgets increasing despite geopolitical unrest

When the world watches together: how to measure the unified reach of global moments

Does the shift to AI discoverability require a rethink of paid media?

Creators are a smart part of strategy, but not a magic bullet for brand building

NDA Contributor 2 April 2026

Q&A: Chris Pettit of Revving on why payment terms are choking the digital media economy

Michael Feeley 2 April 2026

London isn’t done – but would you be better off in Manchester or Amsterdam?

Andy Oakes 31 March 2026

Beyond demographics – why the signals that matter now hide in plain sight

NDA Contributor 31 March 2026

Are focus groups dead? How AI is redefining market research for small businesses

NDA Contributor 30 March 2026

Brand partnership authenticity lessons from Tinie Tempah

Justin Pearse 27 March 2026

Authenticity first, deals second: what brands can learn from Giggs on meaningful partnerships

Justin Pearse 25 March 2026

Curing corporate short-termism: UK marketing must up the ante

NDA Contributor 18 March 2026

The engagement gap: why most websites lose users after 56 seconds

NDA Contributor 10 March 2026

Live sports are Performance moments, but not always for the reasons we imagine

NDA Contributor 4 March 2026

The underground economy of fragmented content

NDA Contributor 3 March 2026

What Anthropic’s Super Bowl play told us about the future of AI brands

NDA Contributor 2 March 2026