Insight and opinion on digital business and marketing strategy.
We all have leadership heroes, people we look up to, admire and, let’s be honest, sometimes envy for their effortless talent and impressive legacy.
Heroes can inspire, teach and guide. However, sometimes they can do us more harm than good.
We all have leadership heroes, people we look up to, admire and, let’s be honest, sometimes envy for their effortless talent and impressive legacy.
Heroes can inspire, teach and guide. However, sometimes they can do us more harm than good.
During the course of the Covid-19 crisis, Duel CEO and co-founder, Paul Archer, and his team consulted with over 200 global brands about what it takes to build, maintain and grow a brand in today’s digital age. Here he distils his 5 key takeaways from those discussions.
How can Destination Marketing Organisations ensure their campaigns are successful as we work together to rebuild travel?
We tend to tackle straightforward problems with complex solutions and celebrate achievements in complexity rather than improvement in outcome. Indeed, often complex problems will have simple solutions.
A successful ecommerce site will also ease the purchasing process: from identifying a product, and checking it’s in stock, through to buying it and having it delivered to your home at a convenient time.
Deep fakes are an opportunity to deepen the relationship between brands and the celebrities that represent them in their ATL communications.
Here are 6 key areas that you’d be wise to health check to make sure that you are set up to deliver on your customers’ expectations.
For brands looking to engage consumers in an increasingly competitive online arena, historical tried and tested tactics are no longer enough. So how can they cut through?
