Strategy

As acquisition costs rise and decision journeys get longer, some of the assumptions performance marketing has relied on for years are no longer holding up, says Emma Davey-Wood, Performance Managing Director at IDHL...

Social media video content has changed the speed of brand messaging from a fixed, immoveable object to an unstoppable force , says Mediacells' CEO Brad Rees...

With Cannes taking place during a European heatwave, there was a growing sense that one of the biggest long-term challenges facing businesses deserved far more attention than it ultimately received, writes Richard Davis, CEO and co-founder of 51toCarbonZero...