Simon Halstead: Don’t neglect the core
September 27, 2021
Simon Halstead is VP Exchanges and Supply International, Yahoo and NDA’s new monthly columnist.
Strategy
Insight and opinion on digital business and marketing strategy.
Simon Halstead: Don’t neglect the core
September 27, 2021
Simon Halstead is VP Exchanges and Supply International, Yahoo and NDA’s new monthly columnist.
Practice Makes Unperfect
Strategy without execution is just another New Year’s resolution
It is that time of the year again, when every business leader starts planning for the next 12 months. This is one of the busiest seasons of the year and, at the same time, the most exciting one.
NDA Staff
October 26, 2021
Strategy
Harmony Murphy: The power of diversity and inclusion within advertising
Consumers no longer just buy a product – they buy a story, as well as a brand’s ethical and moral standpoint.
Justin Pearse
October 26, 2021
Strategy
When barbecues and Sunday roast dinners are your most effective media channels
For almost a century, cereal brands Kellogg’s, General Mills, Nestle and Weetabix – some of the biggest names in FMCG – have fought to win pride of place on the breakfast tables of families in the markets they serve.
Justin Pearse
October 18, 2021
Partner Content
Unlocking brand spend by delivering the metrics advertisers need
Branding is finally coming of age in digital – and it’s all thanks to measurement.
NDA Staff
October 18, 2021
Strategy
The overlooked office move costs
As the industry looks at how it’s offices work, we look at the costs you need to avoid
Andy Oakes
October 8, 2021
Strategy
Hiring in 2021 vs Finding a Job in 2021-Part Two
The second part of our in-depth discussion with Ed Steer of Sphere Digital Recruitment
Today we look at the interview process, virtual hiring and issues around mental health
Andy Oakes
October 7, 2021
Strategy
Consumers, brands, and marketers have a new post-COVID perception of branded content
David Jenkins, Commercial Director, EMEA at Nativo, discusses how the view of branded content has changed over the past two years.
NDA Staff
October 5, 2021
Strategy
My Best Marketing Tip: “Develop empathy and insight”
raig Fenton leads the Strategy & Operations arm of Google UK & Ireland, defining the company’s direction and implementing that throughout the year.
NDA Staff
September 29, 2021
Strategy
Simon Halstead: Don’t neglect the core
Simon Halstead is VP Exchanges and Supply International, Yahoo and NDA’s new monthly columnist.
Justin Pearse
September 27, 2021
Strategy
Change is coming: Tomorrow’s CMO wants to shake up the way marketing teams work
Researcg shows four key attributes of the future CMO
Andy Oakes
September 22, 2021
Strategy
Half of active CDOs say organisations’ expectations of the role are misinformed
Confusion around the role means many organisations struggle to fill the CDO position.
Andy Oakes
September 22, 2021
Strategy
Why flexible digital commerce teams are key to brand success
95% of retail CEOs are planning to increase investments into digital capabilities this year, according to Gartner. However, scaling the existing ecommerce business whilst introducing new digital initiatives can be tough to juggle.
NDA Staff
September 21, 2021
