Insight and opinion on digital business and marketing strategy.
Six in ten UK marketers (61%) believe consumer segmentation is an outdated method of marketing, according to new research from enterprise customer data platform, Treasure Data…
Six in ten UK marketers (61%) believe consumer segmentation is an outdated method of marketing, according to new research from enterprise customer data platform, Treasure Data…
Up to 19 million people over the age of 16 are currently experiencing some form of digital poverty in the UK, a report by Deloitte and the Digital Poverty Alliance (DPA) has revealed…
James Walmsley, Digital Trading Director at Immediate Media, and Alex Barstow, Publisher Director UK & NL at Adnami, discuss how their partnership has pushed the limits of creative innovation to boost the publisher’s high-impact advertising performance…
Channel Factory, the global brand suitability platform for YouTube, has been announced as the Headline Partner of New Digital Age’s upcoming ‘Trinity Lunch North’ event…
Compounding Creative, a new white paper from creative effectiveness ad platform Automated Creative, in partnership with World Federation of Advertisers, suggests brands who don’t track and optimise the performance of their digital campaigns could be leaving significant media value on the table…
Sustainable toilet paper and kitchen roll company Oceans has collaborated with Mediaworks to take part in The Great British Beach Clean…
Marketers should move beyond broad-based demographics and embrace more sophisticated targeting models, new Target Group Index (TGI) research from Kantar Media shows…
Julia Kim, Chief Marketing Officer at Sumsub, discusses how brands can embrace the power of AI responsibly.
Dom Kozak, Head of Programmatic at JCDecaux UK, discusses the trends that marketers should be capitalising on this Christmas.
Research by data company Profusion has revealed that although 94% of businesses say Environmental, Social and Governance (ESG) is important to them, nearly half (48%) admit that there has been no significant work done to capture baseline data and develop data-driven ESG plans…
AI is a tool, no more and no less, writes Dom Sweeney, Head of Creative at INNOCEAN UK…
NDA speaks to Hannah Mirza, who recently founded Responsible Marketing Agency in response to the need for media and marketing companies to take measurable action for positive ESG (Environmental, Social and Gorvernance)…
On my leadership quest to interview and find out more about inspirational women from around the world, over the last few months I have had the pleasure to work with Caitlin McBride. However as well as working for Google Caitlin is an entrepreneur, journalist, explorer and author to name a few of her amazing attributes!
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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