Insight and opinion on digital business and marketing strategy.
The world of gaming offers advertisers an avenue to combine their TV ads with something more engaging, writes Jurriaan van Teunenbroek, Vice President Games and Content at Azerion…
The world of gaming offers advertisers an avenue to combine their TV ads with something more engaging, writes Jurriaan van Teunenbroek, Vice President Games and Content at Azerion…
uperficial personalisation persists as a key customer engagement bugbear for European shoppers, risking retailers lost revenues and loyalty, the latest research from insights-led customer engagement platform, MoEngage, revealed…
A study from National CineMedia, Lumen and dentsu has found that ads played in cinemas ranked number one for consumer attention when measured against all other video platforms….
New Digital Age recently hosted a roundtable discussion of female senior execs in Manchester, as part of our ongoing Digital Women initiative. Here, the panellists answer the question: what do you consider your proudest professional achievement?
As part of our ongoing Digital Women initiative, New Digital Age recently hosted a roundtable discussion of female senior execs in Manchester. Here, the panellists answer the question: what more can employers do to help women at work?
New data from Fiverr has revealed the work preferences and career ambitions of UK Gen Z, with a majority shunning traditional 9 to 5 employment in favour of flexible hours and the opportunity to be their own boss.
Given today’s landscape, how can we create effective B2B marketing campaigns in 2023?
Using the Meltwater 2023 Digital Report, Jess Smith debunks ten common myths about contemporary digital marketing…
To mark International Women’s Day, CreativeX, a creative data platform for the world’s largest brands, has published new analysis showing a need for brands to elevate their approach to including women in ads…
European omnichannel advertising platform Hawk has launched Carboncut to help media agencies and advertisers reduce their carbon emissions…
A new study from Playground xyz, leveraging Scope3 data, that found carbon emissions from digital ad campaigns can be reduced by up to 63% when campaigns are optimised for attention time…
James Upson discusses company culture and industry values in the world of digital advertising, and how a focus on honesty, transparency and vulnerability are the way forward
Elwin Gastelaars of Brand Metrics on why every brand needs measurement
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
Please send all editorial enquiries to: editorial@newdigitalage.co.uk
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