Interviews, insight & analysis on digital media & marketing

Strategy

Insight and opinion on digital business and marketing strategy.

Strategy

4 key tips to prepare your PPC strategy for the recession

In times like these, marketing budgets can often get hastily slashed in cost-cutting measures or funnelled into short-term sales-driven campaigns. There’s no one-size fits all approach for marketing strategies in economic downturn, but one thing is very clear – doing nothing and changing nothing is not going to work.