Strategy

Ric Rodriguez, Managing Director of Eskimoz UK, a global growth consultancy, believes that Apple's recent decision to shut some providers out of using email data to build identity graphs, is a sign of a wider shift that signals the return of  through-the-line brand storytelling. New Digital Age spoke with Rodriguez to find out more…

We don't need every platform to measure everything identically or share every piece of data, says Noy Freedman, SVP Strategic Alliances, Minute, but more consistent reporting, greater transparency, and clearer definitions would make the information publishers do receive far more useful...