Interviews, insight & analysis on digital media & marketing

Facebook Twitter Linkedin Rss

Readdressing the skills gap in the marketing industry

Phil Livingstone, Former Global Director of Digital Marketing at The Body Shop used his 99-second talk at the 99//Club Digital Festival to discuss skills in the marketing industry today. “For me, learning and development is the lifeblood of our industry, but some companies are still paying lip service to this”, said Phil.

“What we need is a change in mindset to create more opportunities for individuals to join, learn and grow in a structured way”, he argued. “We need more rounded knowledge in more senior positions”.

In the video below Phil also answers questions on the role of academia in providing these skills and if it is pulling its weight in supporting the marketing industry.

NDA will be publishing highlights from the Festival, run in partnership with MAD//Fest, over the coming weeks.

The week-long invite-only festival was a collaboration between MAD//Fest and New Digital Age. Over the course of five days, 99 speakers debated topics across themes including media and tech, customer experience and personalisation, brand experience and creativity and innovation for growth.

Opinion

More posts from ->
Retail

Why consumers impulse spending matters for brands  

Gen Z and millennials have a significant impact on global consumer sales. These groups possess strong purchasing power. Our own research shows that more than two in five (41%) of Gen Z and millennials are now making impulse purchases at least once every 2-3 weeks, which presents a significant opportunity for retail brands. So how can brands best engage with these consumers? The key is to understand changing consumer spending habits and what’s driving their purchases. 

Read More ->
Justin Pearse 28 November 2023
Technology

From creativity to personalisation: Marketing’s generative AI revolution

Artificial intelligence (AI) has revolutionised the world of marketing, and now, generative AI promises to disrupt it further. While conversations around generative AI naturally veer towards productivity, another huge benefit tends to be overlooked: creativity. The best marketing campaigns combine data insights and creativity, and that’s where one of the many generative AI opportunities is for marketers.

Read More ->
Justin Pearse 27 November 2023

Related articles

Copyright © 2023 . All rights reserved.

New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.

Please send all editorial enquiries to: editorial@newdigitalage.co.uk

For partnership enquiries please email us at: partnerships@bluestripegroup.co.uk

Built by Jigowatt – Web Design Peterborough

Follow us

Facebook Twitter Linkedin Rss