Brands
Football clubs should look at original content through Gen Alpha lens
By Brad Rees, CEO, Mediacells
NDA Contributor
4 November 2024
By Brad Rees, CEO, Mediacells
Research from Storyblok has revealed
BBC Studios has partnered with WeAre8, the world’s first B-Corp social media app, on a distribution deal for BBC Earth content – the first of its kind between the platform and a broadcaster…
“Last year’s launch and the subsequent success of ChatGPT certainly sparked some concern in me about the future of my role as a content writer…” – Jack Malone, Brand Content Manager for Inspired Thinking Group
Nielsen, a global leader in audience measurement, data, and analytics, has released its 2023 State of Play report outlining new findings on the fast-evolving streaming video landscape…
We know that misaligned content erodes the impact of ads, leading to decreased impact on metrics like purchase intent, for example. But, what about the content in the grey area? MAGNA and Channel Factory have researched the issue…