Tim Conley, Senior Director, Curation at Criteo, explains why curation represents the next step in the programmatic advertising ecosystem.
Mateusz Rumiński, VP of Product at PrimeAudience, explores the impact that audience curation will have on digital marketing across 2025.
The ‘curation’ capability enables agencies to connect with curation partners to explore inventory packages and activate data segments. Article features comment from launch partners Permutive and PrimeAudience.
Data activation, curation and identity platform Audigent has announced a global integration with AI-powered curation platform Onetag, to combine real-time data, insights, and AI-powered programmatic media curation capabilities…Â
Robin Bootle, COO of Multilocal, explains to New Digital Age why curation is the key to unlocking the potential of programmatic advertising…