Publishing
Immediate partners TheGoodNet to launch ‘responsible advertising’ platform IM Clear
Immediate, home to brands including
Michael Feeley
6 March 2025
Immediate, home to brands including
GroupM, WPP’s media investment group, has launched its new, bespoke, partnership to provide clients with a holistic approach to ESG (environmental, social, corporate governance)…
Research by data company Profusion has revealed that although 94% of businesses say Environmental, Social and Governance (ESG) is important to them, nearly half (48%) admit that there has been no significant work done to capture baseline data and develop data-driven ESG plans…Â
Hannah Mirza, founder of the Responsible Marketing Agency, dicusses the actions digital media companies can take to make the media planning and buying process more sustainable…