Andrew Goldsmith, Managing Director of podcast platform Adelicious, believes the marketing industry is failing to understand the single most important demographic – the over-55s…
Gen X consumers, the demographic aged between 41-56, are increasingly shopping direct-to-consumer (DTC) and cross-border online, according to ESW’s ‘Global Voices: 2022’.
Among pivots that brands will need to make in a post-COVID-19 world, there’s one oversight that no one seems to be discussing yet: the rising relevance of Gen X.
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