US sausage brand Johnsonville has partnered GumGum and Frameplay to leverage in-game advertising for the first time…
What exactly is ‘contextual’ advertising in 2022 and what capabilities does it bring to the party? NDA meets Peter Wallace of GumGum to find out…
As European high impact ad specialist JustPremium is absorbed into the brand of new US owner GumGum, we caught up with Harmen Tjaarda, Managing Director, EMEA, to discuss why a new mindset and rethinking advertising are crucial for success in 2022.
GumGum SVP of Sales, EMEA Peter Wallace discusses the company’s roadmap, and compares impactful ads to dating apps.
By Peter Wallace, Managing Director
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
Please send all editorial enquiries to: editorial@newdigitalage.co.uk
For partnership enquiries please email us at: partnerships@bluestripegroup.co.uk
Built by Jigowatt – Web Design Peterborough
