US sausage brand Johnsonville has partnered GumGum and Frameplay to leverage in-game advertising for the first time…
What exactly is ‘contextual’ advertising in 2022 and what capabilities does it bring to the party? NDA meets Peter Wallace of GumGum to find out…
As European high impact ad specialist JustPremium is absorbed into the brand of new US owner GumGum, we caught up with Harmen Tjaarda, Managing Director, EMEA, to discuss why a new mindset and rethinking advertising are crucial for success in 2022.
GumGum SVP of Sales, EMEA Peter Wallace discusses the company’s roadmap, and compares impactful ads to dating apps.
By Peter Wallace, Managing Director