GWI Archives - New Digital Age

Strategy

Research: The Gen Alpha marketing opportunity

Marketers are witnessing the emergence of a new audience with growing spending power, with children now receiving significantly more pocket money than in previous years, and making good use of that additional cash online, according to research from GWI.

Staying in tune with your audiences

Chris Beer, Trends Analyst at GWI, discusses the current trends within the global media landscape and how marketers can tap into these trends.

Shoppers want to see more digital in their store experience

An Avery Dennison and GWI study of 6,300 global consumers found that 60% of fashion shoppers are open to scanning QR codes on garments to read care instructions.

Interviews, insight & analysis on digital media & marketing

GWI

Research: The Gen Alpha marketing opportunity

Staying in tune with your audiences

Shoppers want to see more digital in their store experience

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