Chris Beer, Trends Analyst at GWI, discusses the current trends within the global media landscape and how marketers can tap into these trends.
An Avery Dennison and GWI study of 6,300 global consumers found that 60% of fashion shoppers are open to scanning QR codes on garments to read care instructions.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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