Retail
UK shoppers more influenced by ads served on retailers’ websites compared to marketplaces
As retailers continue to grow their Retail Media Network (RMN) capabilities, UK shoppers are now more than twice as likely to be influenced by ads served to them on the websites of retailers they already shop with compared with marketplaces, according to research from Intellias, the software engineering and digital consultancy company.
Michael Feeley
20 March 2024