Ad industry experts have to say about the findings of the latest IPA Bellwether Report…
Revisions to total marketing budgets were put on ice during the third quarter of 2024 according to the latest IPA Bellwether Report, indicating that uncertainty regarding the imminent Autumn Budget is prompting a more cautious approach from UK companies…
Improving economic conditions have led to UK companies revising their marketing budgets upward at the highest rate in over a decade, according to the Q2 2024 IPA Bellwether Report.
In the first quarter of 2024, 24.4% of the surveyed companies revised their marketing budgets upward, according to the IPA Bellwether Report.
Senior industry figures have continued to have their say on the findings of the IPA Bellwether Report for Q4 2023. Here are the latest industry reactions…
Industry leaders react to the latest IPA Bellwether Report…
Total UK marketing budgets were
Here’s what more leading voices from around the industry make of the IPA Bellwether Report Q3 2023.
Here’s what leading voices from around the industry make of the IPA Bellwether Report Q3 2023.
For the 10th consecutive quarter, UK marketing budgets were revised upward in the third quarter of 2023, according to the latest IPA Bellwether Report.
Total marketing budgets were revised higher during the second quarter of 2023, fuelled by a record increase in revisions to sales promotion activity, according to the Q2 2023 IPA Bellwether Report…
NDA gathered reactions to the Q1 2023 IPA Bellwether Report from marketing experts from across the industry…
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