Following two consecutive quarters of rising marketing budgets in the UK, the year ended on a flat note, with the net balance registering at 0.0%, according to the Q4 2025 IPA Bellwether Report…
New Digital Age gathered reaction to the latest IPA Bellwether report for Q3 2025…
UK companies revised their budgets up for a second consecutive quarter in Q3 2025, according to the latest IPA Bellwether Report released today (Thursday 16 October)…
In the final part of NDA’s round-up of reaction to the latest quarterly IPA Bellwether report, leading figures from across the ad tech, agency and digital media industries share their thoughts…
Leading figures from across the UK advertising and digital marketing industries have reacted to the findings of the latest IPA Bellwether Report for Q2 2025…
Following a reduction in UK marketing budgets for the first time in four years in the opening quarter of 2025, the latest IPA Bellwether survey data revealed a robust rebound in advertising spending in Q2…
More industry experts react to the Q1 2025 IPA Bellwether Report, where it was revealed that UK marketing budgets experienced their first overall decline in four years.
Industry experts react to the Q1 2025 IPA Bellwether Report, where it was revealed that UK marketing budgets experienced their first overall decline in four years.
UK marketing budgets experienced their first overall decline in four years during the opening quarter of 2025, according to the latest IPA Bellwether Report.
More industry experts react to the Q4 2024 IPA Bellwether Report, as UK marketing budgets returned to growth having stalled in the previous quarter over Autumn Budget uncertainty.
Industry experts react to the Q4 2024 IPA Bellwether Report, as UK marketing budgets returned to growth having stalled in the previous quarter over Autumn Budget uncertainty.
According to the latest IPA Bellwether Report, 21.7% of marketers increased their total marketing budgets in the fourth quarter of 2024, compared to 19.9% who made cuts.