Ben Jeger, VP EMEA at Moloco, explores the shift toward performance marketing within the mobile app space.
In episode three of season two, Moloco’s Daisy Allen discusses her burgeoning career, how she approaches challenges, and how her psychological background helps her within the world of digital marketing.
Bill Michels, GM of Retail Media at Moloco, explains why marketers are turning to retail media to drive campaign results, and how the distinct models can affect performance.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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