Google have announced they no longer intend to turn off 3PC at the browser level in 2025 and instead are going to move to user-informed decision. So what does this mean?
Welcome to the wonderful world of digital advertising, where the lines between legality and strategy blur into a mosaic of pixels and algorithms. For those of us within the industry, reading this article, the dance between consumer privacy, targeted precision, and automated efficiency is not merely a spectacle but a subtly and infinitesimally choreographed display of strategy, execution and ethic
Several years after the initial announcements that Chrome would remove 3rd party cookies, depreciation is approaching. As we start 2024 it would be remiss of me not to encourage everyone to lean into all the identity and measurement solutions in the market, including testing Privacy Sandbox
IAB Tech Lab, the global digital advertising technical standards-setting body, has announced Index
Exchange’s donation of an advanced Privacy Sandbox Demo tool to the Privacy Sandbox Taskforce…
Google has had its revised Privacy Sandbox commitments approved by the Competition and Markets Authority.
Updates that Google has made to its commitments include offering to appoint an independent, CMA-approved ‘Monitoring Trustee’.
Google has announced that it has delayed its plans to get rid of third-party cookies in its Chrome browser until 2023