
Katy Howell: shortcuts that screw-up social
It’s the speed of change that can be the curse of social media marketing. So slow it down. Here’s how.

It’s the speed of change that can be the curse of social media marketing. So slow it down. Here’s how.

By Emma Davies, Founder of

No matter how marketing fads shift, Twitter contests rarely fail to drive marketing engagement. Twitter engagement has remained consistently high in covid19

No matter how marketing fads shift, Twitter contests rarely fail to drive marketing engagement. Twitter engagement has remained consistently high in covid19

“There’s no consistent way of understanding if fans are enjoying what we’re providing”, highlighted Alexandra Willis, Head of Communications, Content & Digital at the All England Club, Wimbledon

Engagement, followers and fans are irrelevant metrics these days, according to Katy Howell, CEO at Immediate Futures.

New Digital Age has proudly

How to ensure your social media strategy delivers real results during this time