At this year’s MadFest 2024, a Day one panel saw Niha Heyer and Simon Trewavas from RTB House joined by Scott Friesen, Head of Privacy Sandbox Partnerships at Google and Suvai Kawenya, Head of Performance Management at On the Beach to discuss the state of cookie deprecation…
PrimeAudience, an innovator in cookieless advertising solutions and the first ad network using Protected Audiences API to maximise reach in the cookieless environment, has announced the integration of generative AI technology into its portfolio…
Savvy consumers are becoming “unreachable” through traditional advertising channels, say the team at Brave Ads…
Independent media agency the7stars has launched Bridge, its proprietary data connection proposition. Bridge will give the7stars’ clients access to a privacy-first, fully addressable marketplace that brings together media, data and technology partners in the UK…
Graph database technology is being used to build high-functioning recommendation engines that don’t rely on third-party cookies, writes Dr. Alicia Frame of Neo4j…
With the NDA’s Summer ‘Trinity Lunch’ fast approaching, we caught up with the leaders of businesses sponsoring the event. Here, we meet Louisa Jones, UK Sales Director at Scibids…
In 2021, 75% of all sales driven by marketing investments were sourced from channels with the potential for narrow targeting (such as Social, Display and Online Video) – up from just 55% five years ago, according to research from Analytic Partners…
What will the end of third-party cookies mean for marketers’ ability to track and optimise for customers? New Digital Age (NDA), in association with M&C Saatchi Performance, recently hosted a roundtable discussion of industry experts to explore this question…
We are seeing the return of contextual advertising – but not as we knew it – writes Peter Wallace of GumGum…
For a long time, third‑party cookies and device identifiers have been the foundation of people‑based marketing, enabling granular targeting and precise measurement on cross‑site, cross‑channel advertising campaigns…
Sky Media has launched Smart Sponsorships, its latest ‘addressable broadcast’ innovation for marketers.
Charlie Makin, MD at PinTarget, discusses why there is little logic to targeting audiences based on age.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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