The shift to a web3 economy is going to have a massive impact on marketing, writes Graham Cooke…
This new phase of the web will provide unprecedented opportunities, but where are we in the context of this chapter and more importantly what technologies are defining it?
To realise its potential, Web 3.0 needs to be accessible and anyone non-technical who’s tried to navigate the world of exchanges, wallets and invitation-only Discord servers will know that it is often difficult.
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