WFA Archives - New Digital Age

Advertising

Marketing and media faced with ‘worst-ever’ talent shortage

The marketing and media industries are facing their ‘worst-ever’ talent crisis, research from the World Federation of Advertisers and MediaSense has found.

GARM unveils new ad safety guidance around misinformation, placements, and the metaverse

The Global Alliance for Responsible Media has marked its third anniversary with the release of a series of guidelines on misinformation, ad placements, and the metaverse.

Advertisers rush to set up in-house creative agencies to exploit digital opportunities

More than half of multinational

Interviews, insight & analysis on digital media & marketing

WFA

Marketing and media faced with ‘worst-ever’ talent shortage

GARM unveils new ad safety guidance around misinformation, placements, and the metaverse

Advertisers rush to set up in-house creative agencies to exploit digital opportunities

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