New Digital Age highlights some of the best stories you should read across the media, marketing, and advertising press.
Creative Campaigns
Campaign
Walkers launches multimillion-pound comeback campaign
Walkers has launched a multimillion-pound comeback campaign, following a nationwide shortage of its crisps late last year.
New hires
Campaign
Dentsu UK appoints Carat veteran as chief operating officer of media
Mark Hughes begins the role in February.
Mediatel
Spotify poaches Yahoo’s Kristiana Carlet for international sales chief
Spotify has hired Yahoo’s Kristiana Carlet to be the audio streaming company’s international sales chief, a newly-created commercial role.
IPA
Mediatel
IPA New Year address: ‘good intentions alone are not enough’
The IPA president Julian Douglas has published a New Year address in the style of Mark Zuckerberg’s “metaverse” presentation in a call for positive pitch practices, and collaboration on advertiser campaigns.
Social commerce
MarketingBrew
(Socially) shop ’til you drop: Social-commerce stats for the year ahead
More than 50% of people surveyed by the Influencer Marketing Factory said they’ve bought something during a live-stream shopping event.
NFTs
Business Insider
NFTs have sparked a high-stakes turf war between crypto lovers and big corporate brands
The battle is on between artists and brands fighting for rights in the metaverse.
Tech
WSJ
Google, Amazon, Meta and Microsoft Weave a Fiber-Optic Web of Power
The four tech giants increasingly dominate the internet’s critical cable infrastructure.
WSJ
The 3G Shutdown Is Coming—Here’s How That Affects You
AT&T, Verizon and T-Mobile will put down 3G for good this year. Even if you don’t have a 3G phone anymore (and chances are you don’t), the technology most certainly changed your life.
