Interviews, insight & analysis on digital media & marketing

Advertising

The Attention Economy: a journey towards better measurement?

The second part of NDA’s attention economy roundtable looks at the different roles that industry stakeholders have to play in the future of digital advertising, featuring experts from Spark Foundary, Teads, DoubleVerify, Wunderman Thompson, Nano Interactive, Azerion UK and GumGum…

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Advertising

Defining the Attention Economy: what are the metrics of success?

With the deprecation of third-party cookies set to become a reality next year, the digital advertising industry is having to find different ways to reach audiences and measure outcomes. One of the major talking points is the attention economy, and why the industry should be looking to optimise toward attention, rather than outdated metrics like viewability or clicks…

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Partner Content

Adludio Company Profile

Combining premium data-driven creativity, proprietary technology and automation with pioneering engagement metrics, Adludio delivers privacy-compliant global mobile campaigns that guarantee brand outcomes.

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