Sustainability a top priority over price, convenience for consumers
A Blue Yonder survey found that 78% of consumers find sustainability concerns important to them when choosing to shop.
A Blue Yonder survey found that 78% of consumers find sustainability concerns important to them when choosing to shop.
In episode eight of season two, Scibids’ Charlotte Havard discusses her decision to join a start-up during the pandemic, leaving psychology behind for the world of digital advertising and, most importantly, the fact that Bugsy Malone and Guys & Dolls aren’t the same thing!
Kinesso’s Emerging Tech Assessment measures campaign success by analysing clients’ cookieless digital media investments across channels.
The ‘Godzilla x Kong Obby’ experience from Warner Bros., Legendary Pictures, and The Gang pulls fans into a 3D Roblox world.
O2 has worked with VCCP’s AI creative arm, Faith, to launch a pair of generative AI-powered marketing communications tools.
This International Women’s Day, New Digital Age reached out to some of the sector’s leading female voices to hear their thoughts on this year’s theme and how women can be better supported by the industry.
Google’s Harmony Murphy – joined by Nancy Jain – explains how big an impact AI can have on the retail sector in 2024 and beyond.
At RAAS LAB, Jackson is tasked with streamlining commercial operations, driving partnership growth, and increasing profitability and scalability.
Spotify’s Song Psychic campaign features a combination of static and video content around key locations in London, alongside ads across the UK on social media.
The entry deadline for the JCDecaux Programmatic DOOH Live Awards, in association with New Digital Age, has been extended until 23:59 GMT on 22nd March 2024.
Partnering with Kin + Carta, Matalan’s generative AI tool will create product descriptions right across the retailer’s website and app.
ITV has agreed to sell its 50% stake in Britbox International to BBC Studios for £255 million.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
Please send all editorial enquiries to: editorial@newdigitalage.co.uk
For partnership enquiries please email us at: partnerships@bluestripegroup.co.uk
Built by Jigowatt – Web Design Peterborough