Privacy, transparency, and sustainability are now bigger challenges for digital advertisers than brand safety, according to IAB Europe’s 2023 Brand Safety Poll.
Project Clover will introduce security gateways that determine employee access to UK and European user data and data transfers outside of Europe.
Ocado is now providing advertisers with access to consented shopper data and insights through a partnership with The Trade Desk.
Microsoft’s Xandr has formed a partnership with Permutive to provide marketers with access to standardised publisher first-party data.
98% of organisations believe in the value of personalisation, but 48% are yet to orchestrate a true programme of personalisation, according to research from Mastercard’s Dynamic Yield.
According to the latest Advertising Association/WARC Expenditure Report, UK advertising spend grew for the ninth consecutive quarter in Q3 2022, rising 4.3% to reach £8.5 billion.
More thoughts from the industry on the seventh consecutive quarter of growth for UK marketing budgets.
UK marketing budgets grew for the seventh consecutive quarter in the face of a recession, according to the latest IPA Bellwether Report. Here’s what the industry thinks about it.
AI will play a big role in the future of digital advertising, but how will it work in the privacy-first world?
There was another quarter of total marketing budget growth in Q4 2022, despite the recession, according to the latest IPA Bellwether Report.
82% of marketing leaders find B2B marketing boring and repetitive, according to research from Raconteur’s B2B marketing agency alan.
With the siloed nature of many businesses when it comes to media, it can sometimes be difficult to accurately prove if an element of a campaign has managed to drive an uptick in sales… So, how can this be changed?
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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