Analysis from CreativeX found that $73 billion could be wasted on non-digitally suitable ads in the fourth quarter of 2023.
A Forbes Advisor survey of 2,000 UK adults found that 88% of Brits are concerned about how companies manage their personal information.
Alex Newberry, Co-Founder of the Independent Publishers Alliance, chats to NDA about the launch of The Independent Marketplace and what it means for digital advertising.
In episode two of season two, Reddit’s Marissa Bell discusses her zig-zagging career between the US and UK, how her inquisitive nature has helped to shape her journey and, most importantly, British slang.
The 2D platformer adventure game, titled DOMINO: The Little One, features four chapters – each linked to a key environmental issue.
The Three Business survey of 1,002 UK business leaders found that 33% of SMEs are prioritising investment in marketing capabilities in 2024.
According to a survey of 2,036 UK adults commissioned by Nano Interactive, consumers are 58% more likely to mask their data on mobile than desktop.
Through a partnership with CitrusAd, Waitrose’s suppliers can harness sponsored search and category product ads, as well as sponsored offers and checkout ad campaigns.
In the season two launch of the Digital Leaders of Tomorrow podcast, ITV’s Olivia Maslak discusses her journey to the data department at one of the UK’s biggest broadcasters, the part her upbringing played in that journey, and her role in the launch of ITVX.
Research from Optimizely found that 44% of marketers are actively investing in experimentation as a direct response to the UK’s current economic slump.
The UK advertising market grew by 1% year-on-year in the second quarter of 2023 to reach a total of almost £9 billion, according to the latest AA/WARC Expenditure Report.
Times Media surveyed more than 650 high net worth consumers and found that 70% would be willing to pay a premium for a brand committed to sustainability.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
Please send all editorial enquiries to: editorial@newdigitalage.co.uk
For partnership enquiries please email us at: partnerships@bluestripegroup.co.uk
Built by Jigowatt – Web Design Peterborough
