Swedish oat milk brand Oatly has announced a new partnership with Jellyfish, the integrated global digital marketing business.
Well-known for provocative brand campaigns, Oatly appointed Jellyfish following a pitch process, where the agency showcased its unconventional combination of media, creative, and brand strategy. Jellyfish will work with Oatly globally across 40 markets across the globe.
In a statement, Oatly’s Global Media Director Sarah Sutton said of the new partnership: “We are on a mission to inject more speed, agility and creative innovation into our media planning and execution, we are thrilled to have Jellyfish working alongside us to support and guide us on this journey.”
Nick Emery, CEO, Jellyfish, commented: “Oatly is the world’s most creatively led marketer. We are honoured, delighted and can’t wait to create good trouble with their brilliant creative teams.”
Established in 2005, Jellyfish today operates 38 offices worldwide, employing around 2000 people.
