Retail
Ecommerce State of Play: New customers, new connections
In 2021, it has become clear that the pandemic has changed the face of UK retail forever. How should brands react?
April 21, 2021
Michaela Smith
Agencies
Acxiom and MullenLowe Profero ‘Fuse’ their capabilities to launch end-to-end personalisation solution
Customer intelligence company Acxiom and MullenLowe Profero have partnered
April 14, 2021
Agencies
Incubeta unveils new brand identity as a ‘next generation digital growth partner’
Digital marketing group Incubeta has
April 13, 2021
Social Media
JOE Media appoints former BBC News editor Serena Kutchinsky as Director of Editorial
Kutchinsky, with a strong background in writing about male lifestyle and health, will drive JOE’s commitment to tackling often-overlooked issues in a credible and considered way.
April 7, 2021
Retail
Boomers get onboard with cross-border ecommerce
Baby Boomers are buying from international ecommerce sites in increasing numbers, but have a distinctly different set of purchasing preferences from younger consumers.
April 1, 2021
Agencies
Inskin Media partners with Lumen Research to offer predictive attention estimates
Digital brand advertising company Inskin Media is working with Lumen Research to generate objective attention estimates for its formats, in order to provide advertisers with accurate predictive data on campaign performance.
March 31, 2021
Agencies
Blis launches location-data-powered product suite for targeting in a post-cookie world
Privacy-first location-powered advertising company Blis has launched its new product suite, designed to allow brands and agencies to continue targeting their customers at scale in the post-cookie world.
March 30, 2021
Agencies
US advertising spend set to reach $128 billion in 2021
The latest Spotlight US report reveals that the pandemic has accelerated changes in media consumption, which in turn has altered media allocation as consumers flock to streaming channels, but there are other major events that are shaking up the market as well.
March 30, 2021
Technology
JustPremium and Future Plc partner for testing on Google’s Web Vitals initiative
Publisher Future Plc and programmatic rich media platform JustPremium have teamed up for testing on Google’s upcoming launch of Core Web Vitals in May 2021. The partnership aims to produce guidance that ensures publishers offer fully ‘CLS-compliant’ services to advertisers and agency partners.
March 29, 2021
Retail
Information trumps promotion in emails, finds consumer research from DMA and Validity
A newly published report has revealed that, for the first time, relevance of received messages (55%) has become the leading reason consumers like brand emails, even surpassing discounts and offers (53%).
March 29, 2021
General
UK customer engagement with brands at highest level since pandemic began
Analysis of activity by CRM platform HubSpot’s customers has revealed UK consumers opening more marketing emails this month than at any other point during the pandemic.
March 26, 2021
General
Expect surges in spending as lockdown restrictions lift, says eBay Ads
Brands should anticipate a surge in consumer spending over the coming weeks, as lockdown restrictions begin to lift.
March 25, 2021
