Advertising
Recession-proof your ad spend: how marketers can react and reach online communities
With headlines spelling gloom and doom, Timo Pelz of Reddit offers three tips for brand advertisers…
4 October 2022
Michael Feeley
Advertising
Kantar and Adsquare team up to boost local advertising effectiveness
Kantar’s TGI consumer data team has partnered with location intelligence company Adsquare to help brands build highly targeted, cookie-less and ID-free localised advertising campaigns in Great Britain and France…
4 October 2022
Mobile
The NDA Roundtable: mobile can deliver rich rewards in return for a great user experience
New Digital Age (NDA) recently gathered a panel of industry experts to discuss this question in detail and provide an up-to-date snapshot of the mobile marketing ecosystem.
3 October 2022
Advertising
Spotlight on Contextual Advertising: Q&A with Peter Wallace of GumGum
What exactly is ‘contextual’ advertising in 2022 and what capabilities does it bring to the party? NDA meets Peter Wallace of GumGum to find out…
3 October 2022
Technology
Vodafone retains top spot as UK brand values hit $283 billion
Vodafone has claimed the top spot as the UK’s most valuable brand for the fifth year in a row, according to the latest Kantar BrandZ Most Valuable UK Brands 2022 report…
3 October 2022
General
Bloom UK launches Allyship Code to champion and celebrate allies
Bloom UK, a professional network for women in communications, has launched its Allyship Code, as we celebrate National Inclusion Week between 26th September and 2nd October.
30 September 2022
Strategy
Data silos among internal teams leading to missed opportunities for retailers
Data silos between commercial and marketing teams are leading to missed opportunities for retailers according to research by product performance management (PPM) platform ROI Hunter…
30 September 2022
Advertising
Roundtable recap: why Digital Out of Home offers a unique blend of data and creativity
Will the deprecation of third-party cookies have any impact on the popularity of programmatic Digital Out of Home (pDOOH)? What role can first-party data play in leveraging pDOOH successfully? Will data-led OOH dampen the creativity associated with outdoor campaigns? An expert panel recently discussed these questions for NDA…
29 September 2022
Advertising
Octave Audio launches scaleable podcasting ad solution
Digital audio company Octave Audio, a joint venture by News UK and Bauer Media, today announces the launch of its scaleable podcasting solution…
28 September 2022
Advertising
Yahoo expands omnichannel targeting and measure with Adsquare for DOOH
Yahoo has announced a new relationship with Adsquare to bring expanded digital out-of-home (DOOH) targeting and measurement capabilities to its omnichannel Yahoo DSP across EMEA markets.
28 September 2022
General
Havas London and Spark Foundry collaborate on gamified ad campaign for Asda Rewards
Supermarket Asda has launched its new loyalty programme, Asda Rewards, to all its 633 stores across the UK and online via its Asda.com website, supported by a major new advertising campaign from creative agency Havas London and media agency Spark Foundry…
28 September 2022
Social Media
Queen of Clubs: how EPL football clubs commemorated the death of the Queen on Instagram
The passing of the Queen was commemorated by every English football club and Mediacells has analysed the making and meaning of the most engaging memorial posts through the lens of the English Premier League (EPL)…
27 September 2022
