Project Worldwide, an employee-owned alliance of independent creative and experiential marketing agencies, recently announced a series of senior leadership changes. New Digital Age spoke with CEO Chris Meyer about the thinking behind the restructure, how AI is moving beyond the hype cycle, and why experiential marketing is becoming increasingly central to brands…

New Digital Age recently spoke with Orban Büller, Managing Director Europe at Media Futures Market (MFM), a London- and Amsterdam-based independent media agency and marketplace that integrates media planning and buying services directly into independent creative agencies. Topics discussed included shifts in client demands, the impact of AI on agency structures and the need to reduce complexity for marketers…