Partner Content
“We are changing the paradigm for brand advertisers”
Alex Hawkesworth, Head of Productisation at Fifty, explains why it’s time for marketers to think differently about audience targeting.
November 29, 2021
Michaela Smith
Partner Content
Targeting with first-part data vs. keyword-based contextual: is there a third way?
NDA has partnered with Fifty on a series of articles exploring the cookieless future of marketing to find out how advertisers can prepare.
November 25, 2021
Partner Content
Why visualisation is the key to better marketing decisions
In 2021, most organisations are interested in leveraging social media insights to power their marketing efforts. However, in practice, many brand marketers find it difficult to discover the ‘truths’ they need among the billions of social media data points created every day.
November 23, 2021
Partner Content
The key to cookieless marketing: understand your audiences and their ever-evolving interests
NDA has partnered with Fifty on a series of articles exploring the cookieless future of marketing to find out how advertisers can prepare.
November 9, 2021
Partner Content
Data State of the Nation report: why UK publishers are developing their first-party data strategies
The UK publishing community is busy developing ad products for its customers that don’t rely on intrusive tracking and targeting methods.
July 26, 2021
Retail
Ecommerce State of Play: New customers, new connections
In 2021, it has become clear that the pandemic has changed the face of UK retail forever. How should brands react?
April 21, 2021
Agencies
Acxiom and MullenLowe Profero ‘Fuse’ their capabilities to launch end-to-end personalisation solution
Customer intelligence company Acxiom and MullenLowe Profero have partnered
April 14, 2021
Agencies
Incubeta unveils new brand identity as a ‘next generation digital growth partner’
Digital marketing group Incubeta has
April 13, 2021
Social Media
JOE Media appoints former BBC News editor Serena Kutchinsky as Director of Editorial
Kutchinsky, with a strong background in writing about male lifestyle and health, will drive JOE’s commitment to tackling often-overlooked issues in a credible and considered way.
April 7, 2021
Retail
Boomers get onboard with cross-border ecommerce
Baby Boomers are buying from international ecommerce sites in increasing numbers, but have a distinctly different set of purchasing preferences from younger consumers.
April 1, 2021
Agencies
Inskin Media partners with Lumen Research to offer predictive attention estimates
Digital brand advertising company Inskin Media is working with Lumen Research to generate objective attention estimates for its formats, in order to provide advertisers with accurate predictive data on campaign performance.
March 31, 2021
Agencies
Blis launches location-data-powered product suite for targeting in a post-cookie world
Privacy-first location-powered advertising company Blis has launched its new product suite, designed to allow brands and agencies to continue targeting their customers at scale in the post-cookie world.
March 30, 2021
