Interviews, insight & analysis on digital media & marketing

Technology

PubMatic expands CTV business in Europe

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has announced new CTV/OTT partnerships with FUNKE, Rakuten Advertising, and waipu.tv in the EMEA region. This brings the total number of connected TV (CTV) providers available to buyers via PubMatic to 176 globally.

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Technology

DoubleVerify Global Insights Report finds fraud spikes and budget moves around Connected TV

In its 2022 Global Insights Report, digital media measurement platform DoubleVerify has revealed that the number of fraud schemes its uncovered spiked by over 70% year-over-year from 2020 to 2021. Interestingly, this year, an unprecedented number of schemes targeted CTV and video – the most complex and sophisticated of which included OctoBot, SneakyTerra, ViperBot and SmokeScreen.

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Advertising

Marketers cite customer satisfaction as top priority, but baulk at more ethical marketing

Research from data-driven digital marketing agency Precis Digital, and leading global research company Forrester Consulting, has found that 80% of marketers rank customer satisfaction as the number one most important outcome for their marketing programmes. However, only 49% indicate that they would go beyond what regulations such as GDPR require, to adopt more ethical marketing practices for the customer…

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Strategy

ISBA on diversity, inclusion and representation: why we refreshed our Code of Conduct for Influencer Marketing

Earlier this month, ISBA, the representation and advocacy body for UK advertisers, launched an updated version of its Influencer Marketing Code of Conduct, with a focus on helping brands to deliver better diversity, equity, inclusion, and representation in their influencer activity. New Digital Age caught up with Rob Newman, Director of Public Affairs at ISBA, to find out more.

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