INCRMNTAL has launched Autonomous, a new marketing measurement platform driving that allows brands to view where they gained or lost incremental value across any channel…
Signal loss is making people-based ad targeting more challenging, according to a new study from Nano Interactive…
The world of gaming offers advertisers an avenue to combine their TV ads with something more engaging, writes Jurriaan van Teunenbroek, Vice President Games and Content at Azerion…
uperficial personalisation persists as a key customer engagement bugbear for European shoppers, risking retailers lost revenues and loyalty, the latest research from insights-led customer engagement platform, MoEngage, revealed…
PinkNews, the world’s largest and most influential LBGTQ+ media brand, has become the latest premium publisher to partner Ozone…
The measurement solutions of DoubleVerify (“DV”) (NYSE: DV) are now available to all Netflix advertisers…
New Digital Age recently hosted a discussion of female senior execs in Manchester, as part of our ongoing Digital Women initiative.
Here, a selection of the panellists answer the question: what are the opportunities for women in digital in 2023?
GumGum, a contextual first, global advertising platform, has announced that all impressions running on GumGum’s ad exchange will now have enhanced brand safety protection through Verity™, GumGum’s proprietary and accredited contextual intelligence platform.
Ad tech company Adnami has been selected by Nordic publishers Schibsted and Amedia to deliver its high impact formats across their media titles…
A study from National CineMedia, Lumen and dentsu has found that ads played in cinemas ranked number one for consumer attention when measured against all other video platforms….
New Digital Age recently hosted a roundtable discussion of female senior execs in Manchester, as part of our ongoing Digital Women initiative. Here, the panellists answer the question: what do you consider your proudest professional achievement?
London-based Qudo has launched its flagship Software-as-a-Service (SaaS) research and activation platform, which leverages data willingly shared by consumers in anonymous online surveys – otherwise known as zero-party data…
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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