Programmatic media partner MiQ has announced the UK launch of its TV Intelligence platform. Unique to the market, the platform provides marketers and agencies with a comprehensive view of audience, campaign and competitor intelligence across linear TV, connected TV (CTV), and YouTube in one place, enabling marketers to tackle fragmentation and maximise value from their video investments.
TV Intelligence aims to be the industry’s most robust cross-channel intelligence platform, combining the power of big data from CTVs with trusted national TV currency data for a expansive view of the market. It brings together viewership and audience data from nine diverse data sources to allow marketers and agencies to optimise reach, manage frequency and power stronger performance outcomes across linear TV, CTV and YouTube.
MiQ analyses over two billion TV viewership and content signals from a deterministic network of more than one million TV sets across the UK. It enriches this data with insights from consumer, behavioural and purchase patterns derived from its Connected Audiences product to reach over 90% of the UK population.
“TV Intelligence is a game-changer for UK agencies and marketers,” said Freddie Turner, Managing Director, MiQ UK. “We’ve listened to our clients’ challenges around fragmentation and have invested heavily in building a turnkey solution for advertisers looking to complement their linear TV with connected TV and YouTube. Not only are we solving a major business challenge for our clients, we’re creating limitless opportunities to drive incremental reach and better performance in an increasingly challenging marketplace.”
MiQ’s clients are already realising the benefits of this platform as well. Patrick Affleck, CEO, Havas Media Network UK & Ireland, commented: “MiQ’s TV Intelligence is a great example of how to connect various parts of the TV industry together to help combat fragmentation as new channels emerge and audience consumption behaviours evolve. Havas is excited to be at the forefront of the changing TV ecosystem, working with key partners like MiQ to make effective and positive steps towards a unified TV solution for our clients.”
In tandem with rollouts to the U.S., Canada, and Australia – this expansion marks a significant milestone in MiQ’s mission to become the largest managed service provider of Advanced TV worldwide, building upon its success in establishing the world’s largest and most diverse TV data footprint.
Gurman Hundal, Global CEO and co-founder, MiQ, said: “MiQ TV Intelligence is the only global analytics platform that gives marketers a complete view of their investment across streaming, linear, and YouTube. We’re excited to expand these capabilities across key markets, provide actionable insights that give marketers the confidence to run efficient campaigns across all forms of premium video, power stronger performance outcomes from a single platform, and further cement our position as the premier partner for Advanced TV.”
