Audience Store, a leading international customer insight and programmatic media activation partner, has entered into a strategic alliance with Fenestra, an innovative provider of AI-driven solutions for the advertising industry.
The partnership is part of Audience Store’s Innovation Lab initiative, aimed at enhancing its proprietary audience intelligence platform, Discover AI, and next-generation CTV solution, Targetcast. The collaboration will enable both companies to leverage cutting-edge technology, including AI, to significantly enhance campaign efficiency and effectiveness. Discover AI and Targetcast will empower brands to adopt a logical, audience-first approach to CTV advertising across their programmatic campaigns, focussing on brand impact, dynamic creative and performance.
By combining forces, Audience Store and Fenestra aim to help brands maximise their reach and achieve incremental growth, while seamlessly integrating with linear TV delivery.
“Partnering with Fenestra aligns perfectly with our mission to clear up the market’s confusion around the changes in the TV landscape and the complex world of digital marketing,” said Jon Hewson, CEO of Audience Store. “Their expertise in AI and data-driven solutions complements our commitment to providing brands with the insights they need to engage with and acquire customers more effectively. Together, we will drive innovation and deliver exceptional value to our clients.”
Fenestra, led by digital advertising veterans Ashley MacKenzie and Javier Campos, specialises in creating independent, customisable platforms and data ecosystems. Their solutions empower agencies and advertisers such as Media by Mother, Epitaph Group, Deutsche Telekom, Republic of Media, and Unibet to optimise their global biddable advertising investments through enhanced performance analysis and automated improvements.
“Joining forces with Audience Store is an exciting step for Fenestra,” said Javier Campos, Chief Information Officer of Fenestra. “By combining our AI capabilities with Audience Store’s extensive market insights, we can revolutionise how brands approach audience engagement and CTV advertising, paving the way for smarter, more efficient campaigns.”
As part of Audience Store’s Innovation Lab initiative, the partnership will not only enhance existing offerings, but will also explore new avenues for technology and AI development, setting the stage for future advancements in the advertising sector.
