US candy brand Nerds has launched a 3D out-of-home experience at London’s Piccadilly Lights. Running until 16 February 2025, the deepscreen takeover happens every hour at 20 minutes past, with a giant 3D Nerds Gummy Cluster packet appearing. The Piccadilly Lights takeover is part of a £3 million investment that will also see the brand light up big screens across the UK, as well as multiple paid brand socials, digital displays, CTV, BVOD, and TV channels. On a mystery day within the week commencing 10 February, the ‘Gummy Monster’ character will be roaming the streets of London, giving people the chance to win NFL London tickets, Nerds candy, and NFL merchandise or a year’s supply of Nerds Gummy Clusters. Until 21 March 2025, people can also enter to win NFL London tickets by scanning QR codes placed on Nerds signs in supermarkets across the UK. The creative for the campaign was developed by Digitas Chicago, while iProspect was in charge of media.
Transport for London (TfL) has unveiled ‘Fabric of London’, an integrated campaign by agencies of record VCCP and Wavemaker UK. It won Outernet London and The Standard’s ‘London’s Greatest Advertising Competition’ last year. The competition invited advertising agencies and brand teams to create campaigns celebrating the rich diversity off London with the top prize offering £1 million worth of media space, including a cover wrap across the front of The Standard newspaper and time on the screens at Outernet. Ideated by VCCP, the campaign draws inspiration from TfL’s seat moquette patterns.
Bauer Academy, in partnership with McCann, has announced the launch of a new cohort of learners embarking on the Junior Advertising Creative Level 3 apprenticeship programme. This initiative brings together 12 candidates from McCann’s offices across four UK locations: London, Manchester, Bristol, and Birmingham. As part of the programme, the 12 apprentices receive training that blends theory with practice, focusing on creative idea generation, multi-media storytelling, communication, pitching and strategic advertising insights. Over the course of the apprenticeship, they will have the opportunity to work on live business projects, guided by experts from both Bauer Academy and McCann.
Media agency Assembly has achieved B Corp Certification in Europe. The agency says it is still committed to ongoing improvement, with plans already in place to deepen sustainability initiatives, engage in more community-driven campaigns, and further invest in employee development and wellbeing. The agency also aims to foster relationships with like-minded partners, clients and talent. Assembly has also achieved B Corp Certification in APAC and is working towards certification in India, MENA, and North America.
Creative agency IPOS has launched a Creator Hub, designed to bring brands and fashion influencer together. The hub is free to join and members become part of a database of fashion content creators – from nano- to macro-influencers – which brands can access to collaborate with creators on campaigns. Members of the community have access to newsletters featuring campaign news, as well as industry tips and insights. In 2025, IPOS will launch a series of webinars and workshops for the Creator Hub community.
Brittany Ferries has launched a new creative platform, ‘Uncommon Holidays,’ across the UK, Ireland, France, and Spain. Developed by McCann Bristol, the multi-channel campaign taps into the insight that Brittany Ferries’ audience seeks off-the-beaten-track adventures, instead of “cookie-cutter” package holidays. The campaign will run across TVC, video-on-demand, cinema, out-of-home, radio, podcasts, display, social, and search.
