Digital media measurement company DoubleVerify (DV) has entered into an agreement to acquire Rockerbox, a marketing attribution platform, for $85 million. The acquisition is expected to close early in the second quarter.
The deal will enhance the data solutions offered by DV, and help on its journey to provide “definitive ad KPI achievement” for clients.
“At DoubleVerify, we believe fully understanding performance measurement – from media quality to broader attribution insights – has always been essential to maximising advertising effectiveness and ROI,” said Mark Zagorski, CEO of DoubleVerify.
“With the acquisition of Rockerbox, we will gain a transformative opportunity to capture the full scope of a campaign’s performance, integrating DV’s trusted data with conversion insights across both the open web and walled gardens. This is a game-changer for DV and the industry, as we reinforce our position as a unified, independent platform for digital-first performance measurement and AI-powered optimisation – serving enterprise brands and mid-market advertisers, while driving growth across lower-funnel campaigns.”
DV will integrate Rockerbox’s measurement capabilities with DV Scibids AITM – the company activation technology – to give advertisers a continuous feedback loop between measurement, optimisation, and activation.
The acquisition will also see DV align its fraud, suitability, viewability, attention, and contextual data with Rockerbox’s attribution insights.
“We’re thrilled to join forces with DoubleVerify and bring Rockerbox’s industry-leading measurement technology to even more advertisers, helping them drive better business outcomes,” said Ron Jacobson, CEO of Rockerbox.
“By combining DV’s trusted data and Rockerbox’s outcome measurement, we’re delivering the industry’s best full-funnel measurement offering—opening up new growth opportunities for current DV customers and expanding DV’s basket of solutions to attract new ones.”
DV and Rockerbox recently worked together to optimise campaign performance for a weight loss, fitness, and mindset services brand. The brand reduced cost per acquisition by 39% and 20% across two live campaigns.
*DoubleVerify is a client of Bluestripe Communications, owned by Bluestripe Group, publisher of NDA
