Display advertising platform RAAS LAB has announced the launch of a solution that enables advertisers to optimise creative message and ad placement in unison via an inventory curation platform.
The Relevant Marketplace (RMP) gives advertisers the ability to programmatically deliver advertising at the impression level. It pairs impression-level data with media purchased via a DSP to deterministically decide which creative to serve.
According to RAAS LAB, RPM ad placement is matched one-to-one to specific products or specific variations of messaging. For publishers, RAAS LAB says the technology will enable them to assign greater value to their inventory, and provide them with a competitive edge over walled gardens.
“AI is creating a new era of possibility, and we are utilising it to create the most effective results for advertisers and publishers,” said Thomas Ives, Co-founder of RAAS LAB. “As the only technology to optimise the combination of creative and media at the impression level, we are thrilled to have launched the RMP. With it, advertisers will unlock superior engagement and open web publishers will enjoy more effective monetisation of their inventory. It will propel hyper-relevance as the new industry standard of premium media performance.”
*RAAS LAB is a client of Bluestripe Communications, owned by Bluestripe Group, publisher of NDA
