Greater Anglia has unveiled a major new multi-channel campaign, UNLONDON, to reframe East Anglia as the ultimate antidote to busy city life. The push was developed in partnership with creative agency Atomic London. East Anglia, recently voted one of the top 30 places in the world to visit by Lonely Planet for 2025, is the focus of the campaign, which encourages city dwellers and Londoners aged 29-44 to discover the region’s beauty from the Norfolk Broads National Park, Cromer Beach, Historic Norwich Cathedral and Dedham Vale. All just a short train ride away. The work, created in partnership with Visit East of England, is Greater Anglia’s biggest campaign of the year. Media planning and buying is by Bicycle London.
British fashion retail brand AllSaints has appointed Performance Media agency ROAST as its SEO and Content partner following a competitive pitch process. The account was won by ROAST due to their innovative blend of traditional SEO techniques with advanced social listening capabilities. By tapping into real-time consumer conversations and trends, ROAST will craft a content strategy designed to not only improve organic visibility but also directly align with evolving customer Interests. The agency’s approach focuses on driving long-term growth through improved generic keyword rankings and increased average revenue per paying user (ARPPU). High-priority product categories such as leather jackets, dresses, and other key fashion staples will be central to the strategy, with targeted content aimed at capturing high-intent traffic and enhancing product discoverability.
Premium ice cream brand Nuii has launched its biggest ever UK campaign in partnership with brand activation agency ZEAL. The £14m brand marketing campaign combines high-impact out-of-home, 3D anamorphic creative and immersive sampling experiences to dial up the brand’s indulgent credentials and drive national visibility at scale. The latest OOH activity to launch as part of the campaign is a brand-new execution at the 200 foot-long Clapham Colossus – the UK’s busiest train station site designed to stop consumers in their tracks. The campaign also features activations at London’s busiest commuter hubs St Pancras and Kings Cross. The multi-channel push is supported by a national sampling campaign – the biggest in Nuii’s history – together with TV and video-on-demand, cinema advertising, social and digital media managed by the7stars.
Dr. Oetker Ristorante will be the first-ever sponsor of the newly relaunched Radio Times Book Club, hosted by beloved British actress and presenter Joanna Page. This unique collaboration brings together two of the nation’s favourite ways to unwind: a great book and a tasty pizza. This will include monthly filmed reveals and reviews of the book of the month, now perfectly paired with a Ristorante pizza. The campaign was developed by Wavemaker and Immediate’s award-winning content studio, Imagine.
Samsung UK has launched Unmissable Moments, a new campaign created to support the arrival of the new Galaxy Z Fold7 and show UK consumers why they should choose a foldable device. The campaign is running across BVOD, CTV and social media in the UK. It was developed by global creative micro-network Iris, with media planning and buying by Starcom and production by Merman.
Mandarin Oriental Hotel Group has selected strategic and social creative agency OK COOL as its global social agency of record, as it embarks on a new chapter in digital storytelling, reinforcing its position as one of the world’s leading luxury hospitality brands. The appointment follows a four-way competitive pitch. OK COOL will now partner with the hotel group to develop and execute a new streamlined global social-first strategy, overseeing strategic direction, always-on content management, design and content production across all 43 hotels, 12 residences and 26 homes.
Publicis Sapient, a digital business transformation company, has announced the availability of Multi Agentic Platform for Customer Services in the new AI Agents and Tools category of AWS Marketplace. Customers can now use AWS Marketplace to easily discover, buy, and deploy AI agents solutions, including Publicis Sapient’s consulting services, using their AWS accounts, accelerating AI agent and agentic workflow development. These features enable customers to develop large-scale reliable AI agents across their customer services team quickly.
