Ecommerce performance agency Visualsoft has taken to the airwaves with its very first TV advert, created for long-standing client Leader Online, a home improvement retailer. The advert premiered on ITV’s This Morning on Friday 29 August and will run for four weeks across ITVX, appearing during Loose Women, The Chase, and blockbuster films including James Bond and Fantastic Beasts.
Through ‘Leader Trade’ (a sub-brand serving trade professionals) Visualsoft has previously delivered email marketing, paid media and performance media campaigns that grew subscribers and revenues significantly for Leader Online.
The new TV spot, which was produced entirely in-house by Visualsoft’s creative team, reflects the agency’s deep experience in ecommerce strategy and marketing, while marking an expansion into above-the-line advertising.
Chris Fletcher, CEO at Visualsoft, said: “This is a huge milestone for us. Not only is it a brilliant piece of work for Leader Online, but it also shows how our services are evolving. TV remains one of the most powerful mediums for retailers, and we’re proud to help our clients connect with millions of customers in their living rooms as well as online.
“We’ve supported Leader Online throughout their growth journey, from transforming their digital marketing to delivering award-winning campaigns. Taking the step into TV advertising together felt like a natural next move. The new advert captures the essence of their brand and allows the iconic supplier to reach an even wider audience of home improvers across the UK.”
The launch comes as TV advertising investment in the UK returns to growth. Despite a tough economic backdrop, spend rose by 3.8 per cent in 2024 to a total of £5.27 billion, according to Thinkbox. FMCG and retail brands were among the biggest drivers of the uplift, with 932 new advertisers taking to TV in 2024, up from 791 in 2023.
