Following the successful unveiling of Screwfix’s new brand platform, ‘No Stopping You’, on 10 October, the retailer has launched the second instalment of the campaign — ‘The New Recruit’, featuring Sir Mo Farah — created in partnership with M+C Saatchi Group UK, to promote Screwfix’s market-leading Sprint delivery service, offering customers delivery in as little as 20 minutes. Launching nationwide on 27 October and running until 16 November 2025, the campaign will be seen across TV, VOD, CTV, OOH, YouTube, social channels including Meta, TikTok and Reddit, as well as radio, digital audio and Screwfix’s own digital platforms. Media planning and buying are handled by Dentsu Media, PR by McCann Birmingham, and social activity by Eight & Four.
Independent agency Roast has been appointed by Hurtigruten, leading Norwegian cruise company, to propel organic digital growth using future-facing SEO expertise and technology. The win follows a competitive pitch and will see Roast deliver Technical SEO, Generative Engine Optimisation (GEO) and digital presence projects, to support Hurtigruten’s ambitious growth plans. The primary challenge is to regain and expand organic visibility across both commercial and branded search terms while building a stronger presence across broader digital platforms such as Google Business Profiles. As the search landscape evolves, Hurtigruten has also recognised the opportunity presented by AI-powered discovery. From large language models to Google’s new AI Overview Hurtigruten will work with Roast to ensure the brand remains visible and relevant in this new era of search.
Reimagining Brazil’s flag as an environmental warning, Droga5 has launched “Lifeless Flag”, a campaign created for the debut of the SOS Oceano (SOS Ocean) coalition, a movement advocating for the expansion of marine protected areas in Brazil. The project unfolds throughout October and November during COP30 and was unveiled at Rio Ocean Week, on October 23, with the symbolic hoisting of a 10-meter flag between the Museum of Tomorrow and the Rio Art Museum (MAR). Harnessing the power of symbolism, the project combines creativity, design, and cultural relevance, reinforcing the role of advertising as a tool for social transformation and a global call to action. Aligned with the global goal of protecting 30% of the oceans by 2030, the campaign turns the flag into a visual manifesto for the planet’s future. The campaign also includes digital content, influencer partnerships, out-of-home actions, and bilingual activations designed to reinforce the global debate on ocean preservation.
The Corner has launched a new campaign for Alternaleaf, the UK’s leading medical cannabis clinic, featuring Jordan Stephens from Rizzle Kicks. This is the agency’s first work to go live since restructuring under The Corner Talent Ltd. The campaign centres around a spoken word piece titled The Alternative Path, written and performed by Stephens, which explores nature’s role in supporting men’s mental health. Filmed in a field in London, the piece is now live. The campaign aims to spark more conversation about medical cannabis in the UK, raising awareness, breaking down stigma, and highlighting that education is the root of understanding.
Creative technology studio Appetite Creative today announced the release of the updated edition of ‘Connected Packaging: The Game-Changing Marketing Tool’. Authored by Managing Director, Jenny Stanley, the expanded 316-page guide addresses the seismic regulatory shifts transforming the US market, as well as breakthrough AI and gaming technologies redefining consumer engagement. The updated edition features three entirely new chapters addressing the most significant developments since the book’s original September 2024 publication, plus comprehensive updates to all survey data and industry statistics reflecting 2025 findings
Rightmove, the UK’s largest property platform, is launching a student-focused campaign as a part of their wider strategy to reach young renters, designed to support them as they navigate the realities of independence. Created in partnership with Rightmove’s in-house social team and retained social agency Uncovered, the campaign blends practical advice, creative inspiration, and emotional connection to position Rightmove as a trusted lifestyle partner for students moving into private accommodation. The TikTok campaign features creator-led content and centres around three key initiatives designed to help students feel more at home: a social hub hosted in a Rightmove-listed home from supper clubs to low key gigs; educational content posted on Rightmove’s social channels; Rightmove’s commitment to building communities and helping students combat the feeling of homesickness.
Independent creative agency Joint has unveiled a new brand campaign for wealth management company, Quilter, designed to tackle the UK’s weak investment culture. Marking the first major work from Quilter for several years, the creative strategy is to drive behaviour change and encourage people to actively plan their savings and investments for later in their lives. The powerful new brand platform “money needs a plan” introduces the idea that without proper advice, money can sit idle, or worse, lose value – the creative work highlights how Quilter’s experts can help make customers’ money work harder through smart, tailored financial planning. The OOH will go live from 3rd November, supported by DOOH, social, radio and digital audio, the campaign spans LinkedIn, Meta, press and nationwide outdoor sites, including rail and roadside. This campaign is also timed to support the autumn international rugby calendar across the six nations of England, Ireland, Scotland, Wales and Italy, now known as the Quilter Nations Series.
TBWA\MCR and Menstrual Health Project have launched a Halloween film highlighting the horror of endometriosis. Intentionally released in time for Halloween, the film uses the visceral image of flesh being torn from the inside of a pumpkin to represent the internal tearing and debilitating pain sufferers endure. Titled ‘That Time of the Month’ the name is purposefully misleading, highlighting how endometriosis sufferers experience this pain every single day. Created in collaboration with Packer Productions, the pro-bono campaign was delivered with a 70% female crew and aims to break the silence around symptoms that often go unspoken. Endometriosis occurs when tissue similar to the womb lining spreads elsewhere in the body, affecting organs such as the bladder, lungs and spine. With diagnosis times averaging up to eight years and no cure available, early recognition is critical to prevent long-term damage, hysterectomy or other major surgery. Aimed at young girls and women, the campaign urges viewers to share with friends to continue raising awareness of the condition and to donate this Halloween to support Menstrual Health Project’s work. The social campaign will be accompanied by a helpful toolkit for those who are, or know someone who is, affected by endometriosis.
Creative agency Joint has partnered with national anti-hate crime charity Stop Hate UK to launch Have I Got Phobia For You – a shareable web-based mini-game exposing the disturbing parallels between 80s/90s homophobic tabloid headlines , and the transphobic coverage seen in today’s media. Inspired by the long-running satirical quiz show Have I Got News For You, the game invites players to guess whether real, redacted headlines come from the past century’s homophobia or today’s transphobia. Lighthearted in format but serious in intent, the project highlights how Section 28 era fearmongering tactics used against gay people are being recycled against transgender people today.
Independent customer experience agency Initials CX has announced the launch of its first international division in the Middle East, marking a major milestone in the agency’s global expansion. Trusted by global brands such as PepsiCo, Phillips and Nestle, Initials CX is bringing its award-winning, consumer-first marketing services to the Middle East, aiming to deliver innovative tailored marketing solutions that respond directly to the evolving needs of brands and consumers across MENA.The new operation will be led by Hemal Soni, appointed as General Manager for the Middle East. Initials CX’s Middle East hub, headquartered in Dubai, will serve clients across the UAE, Saudi Arabia, and the wider GCC offering end-to-end services spanning strategy, creative, experiential and digital, with a particular focus on social and retail activations.
Project, an award-winning alliance of global creative agencies, has announced the acquisition of all outstanding shares of NOMOBO, a leading international creative and production company. The acquisition brings together two best-in-class production leaders—NOMOBO and OS Studios—under the Project Alliance, forming a global powerhouse in live broadcast, experiential, and digital content production. The move expands Project’s footprint across Europe and the U.S., strengthening its ability to deliver high-impact creative and technical solutions for leading brands worldwide. This marks the next step in Project’s partnership with NOMOBO, which began in 2021 when Project and its experiential agency GPJ became minority shareholders to enhance their cinematic approach and deliver premium digital experiences as part of broader brand and event strategies. As part of the full acquisition, OS Studios and NOMOBO will continue to operate as distinct brands externally, while aligning internally across talent, systems, and shared resources.
Reuters has launched a new brand campaign in the U.S., “Pure News, Straight from the Source.” The campaign underscores the importance of independent, agenda-free news in an environment rife with misinformation that can make it difficult to discern fact from fiction. This is the first time in its nearly 175-year history that Reuters has run a video advert as part of a brand campaign. Created by The Brandtech Group’s creative innovation company Gravity Road, uses water as a metaphor: just as water can become unclear the further it gets from its origin, so too can information the further it gets from its source. It highlights Reuters unique position in reporting the world’s news as it happens, from where it happens, with more than 2,600 journalists reporting from 200 locations around the world.
Youth marketing agency Livity, part of krow Group, has partnered with leading British lifestyle brand, FatFace to launch its latest campaign, Take a Moment, encouraging people to pause, reflect and enjoy during the precious moments of the holiday season. As the holidays approach, and life speeds up with present buying and planning, FatFace and Livity encourage Gen Z and Millennials to embrace the slower, more meaningful moments that truly matter. The campaign celebrates connection and presence through FatFace’s signature knitwear, nightwear and partywear collections. Alongside the film, FatFace will be working with homelessness charity, Shelter, donating 10% of sales of the Shelter collection to the charity. The campaign will be going live in the UK across web and social media.
Barclays has launched a major new brand campaign developed with global creative agency of record VCCP. The campaign marks a bold new direction for one of the UK’s most established financial institutions. The fully integrated campaign aims to drive reappraisal of Barclays as the bank best placed to help people, businesses and communities make meaningful progress. The campaign brings this notion to life by dramatising the defining moments when people choose to make a positive change in life or in business. Reflecting charming and relatable scenarios rather than the clichés of banking advertising, the campaign demonstrates that Barclays has a crucial role in supporting people to take that next step, no matter what that may be. Sitting at the heart of the campaign are two 60” hero films directed by David Shane through O Positive, supported by VCCP’s content studio Girl&Bear. B2C social media executions were led by Born Social. All media planning was handled by OMD, with digital performance assets by RAPP.
Subject to antitrust approval, Würzburg/Germany-based Vogel Communications Group (VCG) will acquire Axel Springer Corporate Solutions (ASCS), with more than 120 employees, effective January 1, 2026. ASCS will be merged with VCG’s own Vogel Corporate Solutions GmbH (VCS). Across the Berlin and Würzburg locations, one of Germany’s largest content marketing agencies is being created, with exceptional media expertise. With the acquisition, VCG is expanding its capabilities in content marketing and digital communication solutions and strengthening its position as a leading provider of B2B communications.
