Nathaniel Andes is VP of Technology & Publisher Partnerships at Aniview, where he leads the company’s EMEA strategy across video, CTV, and publisher solutions. He has over a decade of experience spanning adtech and media. Before joining Aniview, Nathaniel was Director of Strategic Partnerships, EMEA at 33Across. Prior to that, he worked at Reach PLC.
Who is your digital hero?
My digital hero is Amir Malik, now Managing Director EMEA at Alvarez & Marsal.
I had the opportunity to work under Amir’s leadership early in my career, which gave me a clear view of what effective strategy and execution look like in practice. He combines hands-on technical understanding with commercial perspective, someone who has spent time in the detail of publisher monetisation but also knows how to scale strategy in complex organisations.
What have they done to win hero status in your eyes?
Amir has an ability to bring clarity to complex situations. During his time at DMGT and Local World, he helped lead the programmatic and data strategy through the merger, modernising how the business traded inventory and aligning revenue operations.
Later, at Accenture Song and now Alvarez & Marsal, he has applied that same publisher-side experience to large-scale transformation.
What I have always admired most is how he builds confidence in people. He encourages teams to think differently, take ownership, and back their ideas. His meetings were creative, fast-paced, and energising; you left with a plan, not a PowerPoint.
He carried this calm intensity, often in his trademark Oxford hoodie, usually making one beer last the whole evening (earning him the nickname “One Beer Amir”). We bonded over hip-hop and a shared belief that great leadership is not about control, it is about creating the right conditions for people to thrive.
How has their heroism helped drive digital?
Amir is one of the few leaders who has genuinely bridged publisher reality and consulting theory. He reframed digital transformation as something human and actionable, aligning people, data, and process around purpose. His work showed that transformation is not a campaign or a tech rollout; it is an ongoing discipline that keeps businesses relevant as audiences and platforms evolve.
What’s one of the biggest challenges in digital we need another hero to solve?
One of the biggest challenges right now is fragmentation. Every publisher, broadcaster, and platform is running on separate stacks of players, ad servers, SSAI, analytics, and demand partners. It looks flexible, but the hidden costs tell a different story: lost impressions, data silos, higher operational costs, and less transparency.
As AI becomes central to how we optimise and measure, those gaps become even more expensive. AI is only as good as the data it learns from, and fragmented systems mean incomplete insights. The next digital hero will be the one who unifies that ecosystem, building infrastructure that connects data, improves visibility, and makes automation smarter rather than just faster.
That is a challenge we are deeply focused on at Aniview, reducing complexity and creating a single, transparent video infrastructure where every component works together. In the end, the future of AI in media will not just depend on smarter algorithms, but on cleaner connections.
What is your most heroic personal achievement so far in digital?
My own journey has followed the industry’s evolution. I started on the publisher side, moved through SSP and strategic-partnerships roles, and now lead video and CTV innovation at Aniview. Leaving Reach PLC to launch 33Across EMEA was a defining step. I was the first person on the ground, building teams, partnerships, and infrastructure that established its regional presence.
That experience shaped how I approach new markets. At Aniview, I have again been the first on the ground for EMEA, developing publisher and technology partnerships and helping expand the company’s footprint. It’s reminded me that real progress in digital comes from clear strategy, strong partnerships, and the conviction to keep moving the industry forward.
