Digital Women
Digital Women IWD: Emily Roberts, Co-Founder, The Women in Programmatic Network
The theme of this year’s
27 March 2023
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The theme of this year’s
Rishad Tobaccowala is ab author, speaker and advisor with four decades of global experience who helps people think, feel and see differently about how to grow their businesses, their teams and themselves.
Barney Worfolk-Smith is MD, EMEA, DAIVID. He’s workedin been in digital “since the agencies started ‘digital’ departments as a catch all to deal with that ‘internet stuff'”. After leaving RealPlayer in 2009, he joined ChannelFlip which sold to Elisabeth Murdoch’s Shine in 2011. After a stint at Unruly, he launched social creative agency, That Lot, selling to Weber Shandwick in 2018. He is now heading up DAIVID, founded by another former Unruly executive, Ian Forrester.
In the run up to POSSIBLE in Miami Beach, on April 17th-19th, for which NDA is the UK media partner, we talk to some of the speakers appearing at the event, set to become our industry’s new key show.
Although film-of-the-moment, Everything Everywhere All at Once, gave us a peek into the multiverse, the red carpet seems yet to catch-up. Limelight-hungry celebs are missing a trick by not experimenting with new tech-led opportunities like digital fashion.
NDA’s flagship awards programme NDA Heroes has announced the final members of its judging panel.
In an effort to understand what is behind the growth of non-game apps over the past year, AppLovin noticed some key similarities between the ad tech strategies used by both counterparts to reach new audiences. What we found is that with the help of the right ad partner, there is vast potential for mobile marketers to successfully scale their app – whatever the vertical focus.
One of the most important ones is how to solve influencer marketing
pay disparities, an issue that has been around from the beginning, but now, unsolved, threatens
to undo any other work done by the industry to ensure the space reaches its potential to be fully
inclusive.
Every impression accounts, even during the best of times. During an economic downturn, the value of quality impressions increases drastically. As a result, navigating the advertising landscape in a recession is a daunting task, but when done right it can unlock many opportunities.
Christian Muche ithe Co-Founder of Beyond Ordinary Events which launches POSSIBLE in Miami Beach, on April 17th-19th, of which NDA is the UK media partner. He has a surprising choice of digital hero.
Last year, we saw the initial impact of an uncertain economy and the cost of living crisis alter people’s streaming subscription habits, with cost and value for money at the forefront of most decisions. Netflix’s subscriber numbers yo-yoed from huge losses to huge increases and the successful introduction of their ad-based video on-demand (AVOD) service saw other streaming giants look at different ways to keep hold of their subscribers.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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