Retailers are being promised faster campaign creation, smarter media buying, better personalisation and automated optimisation across nearly every channel. But simply adding more AI into the mix does not guarantee better performance.
A publishing industry defined purely
Sainsbury’s has launched its 2026 Christmas campaign, bringing back Roald Dahl’s Big Friendly Giant for a third consecutive year across broadcast, social, and digital channels.
The newly-launched Media United is positioning itself not as an industry body, but as a member-owned commercial collective exclusively for indies.
Billion Dollar Boy Group has revealed the 60 honourees of its inaugural Impact List, an awards and growth programme launched in partnership with consumer fintech company OnePay. Spanning the US and UK, the initiative spotlights the visionary creators reshaping culture, commerce, and community.
At the LG Ads Thought Leadership Breakfast, futurist and broadcaster Shivvy Jervis delivered a keynote that moved between the frontier of artificial intelligence and the enduring biology of the human brain.
Bodycare has recruited 700 micro- and nano-influencers as part of a creator-led strategy designed to connect social media engagement with its growing network of High Street stores.
The NDA Podcast this week features the usual gentle hike across the digital media and marketing industry with Editor-in-Chief Justin Pearse and Publisher Andy Oakes.
Ten years after publishing The Glass Wall: Success Strategies for Women at Work, New Digital Age sat down with advertising legend Sue Unerman to discuss progress, setback, and why the workplace rules remain stubbornly unchanged.
The battle for audience attention has never been more fragmented, and at the LG Ad Solutions Thought Leadership Breakfast, fragmentation was the starting point for a wide-ranging conversation between New Digital Age Editor in Chief Justin Pearse and Abi Watson, Head of Publishing at Enders Analysis. The conversation explored how broadcasters and media owners are adapting to an audience that no longer sits neatly in front of a single screen, and what that means for trust, quality and the future of premium content.
Jeremy Bloom is co-founder and CEO of Marketecture Media, the creator-led B2B media company behind Marketecture Live, and founder of the mentorship platform OhHello. An early TubeMogul employee who helped write its S-1 before the 2014 IPO, he became head of North America for Adobe’s advertising division after the 2016 acquisition. He is now building one of the most influential media companies in our industry.
Vectorisation can help media planners match content by its meaning instead of relying on a keyword, and in this article, I’ll explain how it works, how to describe the content you want to reach, and what to check before you buy.