Interviews, insight & analysis on digital media & marketing

Agencies

My Digital Hero: Barney Worfolk-Smith, MD, EMEA, DAIVID

Barney Worfolk-Smith is MD, EMEA, DAIVID. He’s workedin been in digital “since the agencies started ‘digital’ departments as a catch all to deal with that ‘internet stuff'”.  After leaving RealPlayer in 2009, he joined ChannelFlip which sold to Elisabeth Murdoch’s Shine in 2011. After a stint at Unruly, he launched social creative agency, That Lot, selling to Weber Shandwick in 2018. He is now heading up DAIVID, founded by another former Unruly executive, Ian Forrester.

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Mobile

A winning approach for non-gaming app growth

In an effort to understand what is behind the growth of non-game apps over the past year, AppLovin noticed some key similarities between the ad tech strategies used by both counterparts to reach new audiences. What we found is that with the help of the right ad partner, there is vast potential for mobile marketers to successfully scale their app – whatever the vertical focus.

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Social Media

How to solve influencer marketing pay disparities

One of the most important ones is how to solve influencer marketing
pay disparities, an issue that has been around from the beginning, but now, unsolved, threatens
to undo any other work done by the industry to ensure the space reaches its potential to be fully
inclusive.

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Every impression matters. Here a group of three individuals are looking at the analytics of their campaigns.
Publishing

Every impression counts during a recession

Every impression accounts, even during the best of times. During an economic downturn, the value of quality impressions increases drastically. As a result, navigating the advertising landscape in a recession is a daunting task, but when done right it can unlock many opportunities.

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CTV

The Monetisation Models of 2023 – who will reign supreme?

Last year, we saw the initial impact of an uncertain economy and the cost of living crisis alter people’s streaming subscription habits, with cost and value for money at the forefront of most decisions. Netflix’s subscriber numbers yo-yoed from huge losses to huge increases and the successful introduction of their ad-based video on-demand (AVOD) service saw other streaming giants look at different ways to keep hold of their subscribers.

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