Interviews, insight & analysis on digital media & marketing

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Justin Pearse

Justin Pearse

Retail

Why consumers impulse spending matters for brands  

Gen Z and millennials have a significant impact on global consumer sales. These groups possess strong purchasing power. Our own research shows that more than two in five (41%) of Gen Z and millennials are now making impulse purchases at least once every 2-3 weeks, which presents a significant opportunity for retail brands. So how can brands best engage with these consumers? The key is to understand changing consumer spending habits and what’s driving their purchases. 

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28 November 2023
Technology

From creativity to personalisation: Marketing’s generative AI revolution

Artificial intelligence (AI) has revolutionised the world of marketing, and now, generative AI promises to disrupt it further. While conversations around generative AI naturally veer towards productivity, another huge benefit tends to be overlooked: creativity. The best marketing campaigns combine data insights and creativity, and that’s where one of the many generative AI opportunities is for marketers.

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27 November 2023
Agencies

Marketing the Marketers: Making Cannes work for you

All Rosé and yachts, or some of the most highly concentrated work you’ll do during the year? Cannes certainly does conjure up an image of adland on its holidays but it is a costly event to both run and attend, and there are cheaper ways of getting a tan and some Côtes de Provence. There is also plenty of evidence that attending Cannes delivers a serious boost in terms of potential partnerships, networking and securing future business.

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22 November 2023
Agencies

My Digital Hero: Dan Douglas, Founder, The Cloud and Compass

Dan Douglas runs the startup accelerator, The Cloud and Compass, working with founders to help them scale up. He is the founder of StoreBoost, the retail media to OOH DSP and previously founded Liveposter, which sold to Denstsu and digital agency de-construct to Aegis. We asked who his digital hero is.

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15 November 2023
Programmatic

Emma Newman: how do you drive media performance with sustainability in mind?

The UK is in dire need of concrete climate action. Unfortunately, instead of decisive steps, we’re witnessing hesitancy and delay from the government, which puts us on the brink of missing our crucial emission reduction targets. It’s high time the industry prioritise short- and long-term initiatives to reduce emissions today and in the future thus providing future generations with greater environmental security.

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13 November 2023
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New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.

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