Strategy
Harmony Murphy: The power of diversity and inclusion within advertising
Consumers no longer just buy a product – they buy a story, as well as a brand’s ethical and moral standpoint.
October 26, 2021
Justin Pearse
Practice Makes Unperfect
Knowledge hiding; the secret that’s killing your company
Have you ever heard the phrase, “knowledge is power?” It means the more you know, the more you will succeed. But what if you know something and don’t share it? Is it still powerful?
October 25, 2021
Agencies
NDA Meets: Sir Martin Sorrell, Founder and Executive Chairman of S4 Capital
In a special edition of the NDA Meets podcast, NDA Editor Justin Pearse sat down with one of the advertising industry’s most influential figures, Sir Martin Sorrell, Founder and Executive Chairman of S4 Capital.
October 25, 2021
Programmatic
Rob Webster: We have to talk about Facebook
Rob Webster is Founder of Canton Marketing Solutions. He’s worked in the adtech industry since 2001 and is NDA’s monthly adtech columnist.
October 21, 2021
Agencies
My Digital Hero: Sherif Kader, Managing Partner, OMD EMEA
Sherif Kader, Managing Partner, OMD EMEA has over 12 years experience across the agencyland, from the indies to the big agency networks. We asked him who his digital hero is.
October 20, 2021
Agencies
How to attract Gen Z with esports marketing
The esports industry has seen tremendous growth over the years, both in terms of viewership and revenue, with a predicted valuation of $1.9 billion by 2022.
October 19, 2021
Practice Makes Unperfect
The power of ‘’no’’ at work… when you want to say yes
I’m a self-confessed people pleaser. It’s something I’m working on. My reaction to ‘’lunch?’’ ‘’drinks?’’, an 8:00am meeting request or another project to manage, would always instinctively have been yes. I like to be busy, I like to be supportive, and I like to challenge myself. But most of all, I find it hard to say no.
October 18, 2021
Strategy
When barbecues and Sunday roast dinners are your most effective media channels
For almost a century, cereal brands Kellogg’s, General Mills, Nestle and Weetabix – some of the biggest names in FMCG – have fought to win pride of place on the breakfast tables of families in the markets they serve.
October 18, 2021
Mobile
What you need to read today: Apple’s mobile ad bonanza, Facebook’s AI cleanup & more
New Digital Age highlights some of the best stories you should read across the media, marketing and advertising press.
October 18, 2021
Programmatic
“A new ID ecosystem is the biggest opportunity the industry has faced,” Tanya Field, Co-Founder & CPO, Novatiq
As we look ahead to NDA’s flagship networking Trinity Lunch event in November, we’re talking to some of our partners and VIP guests to hear their thoughts on the industry the event will be celebrating. Next up is Tanya Field, Co-Founder & CPO, Novatiq.
October 15, 2021
Programmatic
“Adtech missed the memo on purposeful marketing,” Amy Williams, Good-Loop
For the latest in our NDA Meets podcast series, we sit down with Amy Williams, Founder and CEO of Good-Loop, and founding member of The Conscious Advertising Network.
October 14, 2021
Agencies
How technology is driving inclusive representation in advertising
As a disabled person who has recently entered the advertising industry, I’m encouraged to see that brands and agencies are making the most of new technologies to properly address diversity and inclusion.
October 12, 2021
