Agencies
The risks and rewards of building a digital-only brand in 2021
The pandemic accelerated the need for digital transformation but how do you build a successful brand through digital only?
April 23, 2021
Justin Pearse
Technology
Emulating Tom and Jerry: Staying one step ahead of cybercriminals
Across the world, cybercriminals are a slippery bunch – often two steps ahead of the companies they’re trying to defraud and making money off the back of our misfortunes. And when it comes to ad fraud, they’re no different, instead targeting marketers.
April 23, 2021
General
NDA Meets: Jamil Sakhawat, Client Partner at Tribe
For the latest in our NDA Meets podcast series, we sat down with Jamil Sakhawat, Client Partner at Tribe.
April 22, 2021
General
Building with community: 3 ways for brands to create a solid foundation on social
With the rise of social media, the audience voice has grown and got louder; and there are countless more spaces for the brand conversation to take hold.
April 22, 2021
Technology
From Die Hard to Fluid – Now is the fans’ moment
Fan voices are diverse and multifarious, and they have become the battleground in this nascent debate. One thing seems certain: the term “fan” was used broadly in this instance.
April 21, 2021
Publishing
NDA Meets: Katie Buckle, Group Head of Sales at Sublime
For the latest in our NDA Meets podcast series, we talk to Katie BuckleGroup Head of Sales at Sublime.
April 21, 2021
Mobile
Why 2021 will be a great year for mobile gaming
With mobile gaming showing no signs of slowing down, which trends will truly matter in 2021 and how will these trends continue to accelerate this growth and evolution?
April 21, 2021
Mobile
The advantages and challenges of programmatic in-house for mobile app developers
No doubt, more brands and app companies are leaning toward creating, customising, and implementing programmatic strategies in-house. This represents a significant shift in media buying, and can also be considered to be a part of a larger transformation of the whole communication strategy.
April 21, 2021
Retail
5 places professional web scrapers look for crystal clear ecommerce insights
The most useful data depends on the source, which makes all the difference in the efficiency of the entire data scraping and analysis pipeline. Here are five places to discover data gems that can power your ecommerce strategy.
April 20, 2021
General
Lessons from EMEA: How Europe is Fast Tracking Its CTV Journey
There are some collective lessons that the stateside CTV trailblazers can learn from European advertisers’, broadcasters’ and publishers’ collective journeys into the CTV promised land.
April 20, 2021
Agencies
Bloom Vice President Siobhan Brunwin on the need for focus to drive change
To celebrate the amazing work Bloom does, NDA is running a series of interviews with the team, discussing the organisation’s work, its successes and how it plans to help with the multiple issues women still face in our industry.
April 20, 2021
Retail
The rebirth of local marketing
Control vs Exposed (CvE), Just Eat, Boots, RoC Skincare International, A-Plan Insurance, and Made.com discuss how brands can best use local marketing to better engage with consumers.
April 19, 2021
