Advertising
6 August 2026
Philip O’Ferrall is a visionary leader at the intersection of media, technology, and culture. Formerly Executive Vice President, Managing Director at Viacom, where he spent over 15 years shaping digital strategy across global brands like MTV and Nickelodeon, he is now the CEO of Outernet Global, the immersive media district in London that has quickly become the UK’s most visited attraction.
In an interview with New Digital Age, Mac Ossowski, Chief Operating Officer of GetResponse, a lifecycle automation platform, discussed why the convergence of adtech and martech is accelerating, how brands should think about AI-powered personalisation, and why email marketing is entering a new phase of strategic importance.
Becky McKinlay is managing director of Oyster Catchers. New Digital Age sat down with her to discuss the evolution of brand-agency partnerships, the necessity of transparent consultancy models, and strategies for navigating marketing transformation.
Nigel Gilbert has spent more
At the recent New Digital Age, chaired by NDA publisher Andy Oakes, a panel of industry leaders gathered to discuss the evolution of media ownership.
At the recent New Digital Age (NDA) roundtable held at Cannes Lions, the atmosphere was one of defiant optimism mixed with pragmatic realism. Chaired by NDA publisher Andy Oakes, a panel of industry leaders gathered to dissect the shifting sands of media ownership. The conversation focussed on the dual challenges of technological disruption and the enduring necessity of trusted editorial content.
New Digital Age recently attended Braze’s City X City event in London. We talked to Braze and its partners to explore the rapidly-evolving landscape of modern martech and customer engagement.
At Cannes Lions, NDA ran a roundtable discussion on the state of the indie agency sector. This second article based on the discussion looks at the challenge and opportunities of talent, IP development and AI.
When software can autonomously create the brief, generate content, activate campaigns, learn from outcomes, and optimise the next cycle, it forces an uncomfortable but necessary question: what is the marketer’s role now?
Arbex officially launched this month as a new $3.4 billion global tissue and hygiene company, formed through a joint venture between pulp producer Suzano and consumer goods giant Kimberly-Clark. The business is home to brands including Andrex, Kleenex and Scott. New Digital Age caught up with Scott Bodie, Head of Media UKI, to discuss media measurement, retail media, creators, publisher partnerships and why marketers need to speak the language of the CFO.