Speaking at New Digital Age’s Trinity Lunch keynote interview with publisher Andy Oakes, Enders painted a picture of an industry caught between technological acceleration, economic instability and a rapidly changing consumer landscape. Her diagnosis was blunt.
Working in outdoor media has made me particularly aware of the importance of visibility in public spaces. Inclusive campaigns are not just seen by niche audiences, they exist in town centres far beyond London, transport networks and communities where millions of people engage with them every day.
Particular Audience’s James Taylor believes the long-discussed convergence of adtech and martech is finally becoming unavoidable. Especially through the lens of retail media.
Industry leaders from across the MENA media and marketing ecosystem gathered for a New Digital Age virtual roundtable. In part two of the writeup, we discuss talent, regulation, privacy and the future of the region’s media industry…
After five years helping drive commercial and digital transformation at ITV, Jay Rajdev has joined AI-powered media planning business TAU as MD London. Formerly Controller of Advanced Advertising at ITV, Rajdev played a central role in the broadcaster’s addressable advertising evolution and became one of the UK industry’s most recognised voices on media innovation.
For years, marketers have been trying to solve a problem that never fully goes away: how to balance speed with rigour.
On one side, deterministic identity approaches offer precision, accountability and measurement clarity, but struggle to keep up with the scale of fragmented, fast-moving audiences.
Originally from the San Francisco Bay Area and now Paris-based, Julian Scott co-founded Shaw/Scott in 2007 after working at Responsys, helping grow the independent consultancy from an email marketing specialist into a global customer experience and lifecycle marketing business with teams across North America and Europe.
Speaking to New Digital Age for the latest in our Martech Focus series, Autio discusses the rise of AI decision engines, the growing importance of trust in personalisation, and why creativity is becoming more valuable again.
Industry leaders from across the MENA media and marketing ecosystem gathered for a New Digital Age virtual roundtable to discuss resilience, growth, talent and the evolving regulatory landscape across a region that is, by most measures, only just getting started.
In the latest episode of the NDA Podcast, Editor-in-Chief Justin Pearse and Retail Media Age Editor Rebecca Sentance are joined by Lydia Oakes, MD of Bluestripe Communications, for a wide-ranging discussion on how B2B PR is evolving in an era shaped by AI, fragmented media and growing pressure to prove performance.
Matt Pilgrim, EMEA Partner Development Lead, Adtech and Martech, Snowflake is a true industry veteran, with a career spanning over two decades.
Steve Rowbotham is CEO of Navigator, a travel audience platform that is repositioning itself as a global commerce media network for the travel sector. A former Team GB medallist turned entrepreneur, Rowbotham is leading the company’s expansion across the UK, North America and Singapore.