Rikki Decker is Head of Partnerships, Blockthrough. She joined with 7 years of adtech experience in campaign and account management leadership on the platform side, including AOL, AAX and The Media Trust. We asked who her digital hero is.
Traditionally, advertising has been about identifying the target audience for your products and services, identifying their key media behaviours, and then buying ads in these places to reach them. Measure, rinse and repeat.
Automotive digital publishers Autovia and Haymarket Automotive have agreed a deal to pool first-party
audience data to bolster their ad offering.
For many years, TV has grappled with how best to measure audiences. Traditional linear TV is in decline, with most consumers now moving towards streaming services. To continue to reach the audience metrics, the industry needs to move towards ad-supported versions of services such as Netflix and NOW TV.
In the latest It’s Always Media Thursday podcast, Editor Justin Pearse and Publisher Andy Oakes return for another discussion of the ins and outs of a week in digital media and marketing.
Flexible working means people no longer need to be tied to their office, with a longer commute an acceptable compromise for more space, greener living and a better work-life balance.
Cadi Jones is one of the most respected leaders in the programmatic industry and is NDA’s new monthly columnist.
The term “serious game” may well read as an oxymoron – isn’t a game by its very nature meant to be fun and playful rather than serious?
Launched in 2020 by French co-founders, BeReal is now the second most downloaded social media app ahead of Facebook, Teleam and Skype (as of March 2022), with the biggest adoption by Gen Z.
NDA’s podcast series, Masters of Media talks to heads of media at brands to understand how advertisers are able to keep pace with the frenetic speed of development of media and its fragmentation across channels. In this episode we meet Ross Sergeant, Head of Media at Asahi Europe.
The adtech industry talks a very good game about the importance of diversity but the issue is so endemic that its actions often don’t follow suit.
Only 15% of consumers allow for tracking beyond the app in use but the vast majority (90%) of consumers want brands to be clearer around how their data is utilised.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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