General
The MCP is not going to unify the market: it will make it operable
By Magnus Ohlin, co-founder and
2 July 2026
By Magnus Ohlin, co-founder and
A recent roundtable hosted by New Digital Age in partnership with LiveRamp brought together leaders from publishing, media, advertising and technology to discuss the state of data collaboration and the growing role of AI in shaping its future. In part two of the resulting writeup, we exploredhow data collaboration is uncovering new commercial opportunities, the governance challenges that still slow progress, practical strategies for getting started, and how AI is shaping the future of data partnerships.
In the latest ‘An Audience with’ interview from this year’s Cannes Festival, Justin Pearse meets adtech veteran Brian O’Kelley, CEO of Scope3, to discuss the rise of AI and agentic systems, the market domination of major platforms, and the increasing importance of creativity and wisdom…
A recent roundtable hosted by New Digital Age in partnership with LiveRamp brought together leaders from publishing, media, advertising and technology to discuss the state of data collaboration and the growing role of AI in shaping its future. What emerged was a picture of an industry moving fast, but not always in the same direction, grappling with the gap between the promise of AI and the practical realities of data quality, governance and organisational readiness.
In 2007, a gorilla sat at a drum kit, waited through ninety seconds of Phil Collins, and sold a frankly heroic amount of chocolate. Cadbury’s sales jumped around ten percent¹. No segmentation strategy or bid algorithm did that. A man in a monkey suit feeling it coming in the air tonight did that, and an entire generation of British marketers fell a little bit in love with the idea that the work itself could be the strategy.
Since joining the7stars, Imy Brighty-Potts has become a vocal advocates for LGBTQ+ inclusion in UK media. Founder of Adland Pride and a member of this year’s IPA iList, Brighty-Potts believes the industry must move beyond performative gestures and focus on meaningful support, particularly for trans employees and the wider LGBTQ+ community.
The advertising industry is asking the wrong question about AI. Perhaps the best way to evaluate AI investments isn’t by asking how much cost they remove. It’s by asking how much revenue they accelerate.
As Cannes Lions once again prepares to welcome thousands of marketers, media executives and creatives to the Croisette, much of the conversation will focus on networking, visibility and influence. But according to motivational speaker and bestselling author Seb Terry, many attendees may be approaching those goals in entirely the wrong way.
Ahead of a panel at Cannes Lions this year as part of New Digital Age’s Panel Power initiative, our industry-leading speaker training programme, we’re talking to Cannes veterans to get their tips on how best to show up at Cannes Lions.
With MAD//Fest just weeks away, in this episode of the NDA podcast Editor in chief Justin Pearse and publisher Andy Oakes are joined by MAD//Fest co-founder Dan Brain for a wide-ranging chat covering this year’s event, the state of the industry, and why we all need a human touch.
For years,adtech and martech have operated in parallel. Both disciplines have been focused on understanding and engaging the same consumer, yet often through different teams, platforms and approach to data. A change is coming.
Ana Mourao is a Global Senior Manager CRM and Customer Data of Marketing Technology at Stanley Black & Decker, where she focused on building scalable martech operations and customer data strategies across international markets, including four FORTUNE 500 companies.Originally from Brazil and now based in South Florida, she writes extensively about AI, marketing operations and experimentation.