As the UK grapples with the aftermath of devastating floods, climate change immediately comes to mind. However, a less visible but equally perilous issue is the absence of global tech leadership.
Influencer marketing has become a cornerstone of modern advertising, enabling brands to connect with their audiences in authentic and engaging ways. While many brands are drawn to the reach of major influencers, smaller influencers, particularly nano- and micro- influencers, can offer unique advantages.
Domenico (Mimmo) Palmieriis is Associate Director, Global Ad Analytics at Condé Nast. In a career spanning almost a decade, he previously worked at The Financial Times, AudienceScience and MEC.
Portfolio businesses are, on paper, a marketer’s dream – a diverse portfolio of products or brands catering to a wide audience, fostering synergy, and offering the opportunity of market dominance. But the reality can be wildly different.
Sharon Palmer’s digital career spans over two decades. Currently Client Success Director at digital agency Idhl, she was key in the agency’s integration of nine businesses and eight separate brands into Idhl. She sat down with NDA Editor Justin Pearse to talk about her career to date.
The growth of content creators on LinkedIn – typically associated with B2C platforms such as YouTube, TikTok and Instagram – reflects a broader shift: creators and brands alike are beginning to recognise the largely untapped potential of B2B influencer marketing.
In the face of tectonic shifts in the media landscape, the science of measurement has undergone a dramatic transformation. Once relegated to the backroom, measurement has now emerged as a focal point in executive discussions as the industry recognised its strategic importance.
Larisa Dumitru is the Head of Ecommerce for EMEA at GroupM, where she oversees the regional commerce unit. We asked who her digital hero is.
A team of agency leaders beat their more junior industry colleagues in the News Generations quiz held as part of Newsworks’ launch event for its Youth research event last week.
NDA’s series, CMO Confidential: Adtech,
Omar Odino is COO & Co-Founder, Kleecks. With a career spaning over twenty years, previous roles have included Chief Digital Officer Digital at JWT Worldwide, and various roles at companies including Alkemy, DGI, Value Partners, WPP, Publicis and IPG.
The mix of media, advertising, and pop culture royalty makes Mindshare Huddle one of the must-attend events of the industry calendar, and 2024 was no different. Everyone from Gary Lineker to Amy Childs descended on the Mindshare London offices on Wednesday, 13th November, to discuss the key themes the industry needs to consider looking ahead to 2025.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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