Interviews, insight & analysis on digital media & marketing

Programmatic

NDA Meet The Revolutionaries in partnership with LiveRamp: Heineken’s Pinki Fung on building a data collaboration model balancing consumer experience, compliance & measurable growth

As brands move into a new era of data collaboration, the ability to connect consumer, retail and media data safely has become a defining competitive advantage. For Pinki Fung, CX Planning Lead, Data and Media, Heineken, the challenge is not only technical but organisational, aligning teams, partners and infrastructure to unlock growth while maintaining strict compliance.

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Programmatic

Unlocking the power of Substack newsletter for B2B influencer marketing

Dale Lovell is a veteran of the media and marketing industry, having worked at the forefront of digital advertising and native content. Now he is back, alongside Jack Gillespie with an innovative new venture, Loomify Collective, in a booming sector, B2B influencer marketing, focused on independent newsletters and creators.

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