Interviews, insight & analysis on digital media & marketing

Agencies

Sean Betts: The search for (im)perfection

I’ve recently done a few talks/panels on AI in marketing where I’ve had some really good audience Q&A sessions afterwards. A topic that has come up multiple times in these Q&As has been one of trust – at what point do we start to trust technology, and more specifically, AI, to perform tasks without human oversight.

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Work Culture

The power of values in times of economic uncertainty

As the Co-Founder of a culture consultancy, and ex-Communications Director —both on the agency and brand side — I’ve experienced firsthand the indispensable role of core values. For the companies who get it right, core values form a solid foundation for every decision a company makes, including its crisis management strategies.

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