Gaming has become more mainstream than ever before. There are a host of statistics about the scale of the audience base, but also the wide-ranging traits and demographics this gaming community holds. There has never been a greater moment for brands to start thinking about how to authentically inject themselves into this highly engaged, wide reaching community of gamers.
Amid tightening restrictions on the targeting, tracking and measurement of digital ads, what role will mobile play in the future of digital marketing? Is a Chinese-style ‘Super App’ likely to emerge in the UK? What trends should mobile advertisers be monitoring in 2022?
Although we’re surrounded by a plethora of audience data, using it ethically and meaningfully tends to be a more significant challenge. From a media insights point of view, the ethical use of data to reach under-represented audiences, who usually have protected characteristics, can end up excluding a valuable audience from receiving brand messages.
The Metaverse. The latest hype trend taking the digital advertising industry by storm, but does anyone really understand what it is and what potential it holds for brands?
As the Culture and Inclusion leader at Kinesso, Femi leads the diversity, equity, and inclusion strategies for Kinesso and its sister IPG agencies, Matterkind and Acxiom. We asked who her digital hero is.
NDA’s Digital Women series is talking to leaders from across our industry to understand the particular challenges, and opportunities faced by women. Next up is Layla Soufi, DSP Partnerships EMEA, Viooh.
NDA’s Digital Women series is talking to leaders from across our industry to understand the particular challenges, and opportunities faced by women. Next up isJoanne Reid, Delivery Director at Graphite Digital.
NDA’s Digital Women series is talking to leaders from across our industry to understand the particular challenges, and opportunities faced by women. Next up is Charlie Ryder, Creative Production Director, Motion and Tech at creative agency ELVIS.
NDA Editor Justin Pearse and
NDA’s Digital Women series is talking to leaders from across our industry to understand the particular challenges, and opportunities faced by women. Next up is Victoria Bickle, UK Managing Director, mSix&Partners.
Programmatic Stars is a podcast talking to leaders at brands who have responsibility for delivering programmatic advertising for their company. In the first episode, we sit down with Sharmeen Lalani-Fade, Global Category Lead Online Media & Data at pharmaceutical giant Bayer.
WARC is predicting that global ad spend will slow to 2.6% in 2023 and cited that social media companies were expected to bear the brunt of the slowdown. At the same time, the industry at large is talking about media inflation across channels.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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