Interviews, insight & analysis on digital media & marketing

Facebook X-twitter Linkedin Rss
Keep up to date with NDA
Picture of Justin Pearse

Justin Pearse

Justin Pearse is Editor-in-Chief of New Digital Age and Retail Media Age, with more than 25 years in digital media across journalism and branded content. Outside of NDA and RMA, he is usually found on a stage somewhere, hosting, chairing and running industry events. He previously worked at Digiday, The Drum, New Media Age, ZDNet and IT Week. He’s appeared regularly on television, radio and in the national press as an expert on digital media, from BBC’s Newsnight to Channel 4 News and the national press.
Programmatic

Emarketer’s Bill Fisher: “You can optimise till the cows come home, but that’s no good if nobody cares about your brand”

Ahead of his opening keynote at NDA’s Foresight conference, Bill Fisher, Principal Analyst at EMARKETER, discusses the structural shifts set to reshape advertising over the next three years, from AI and algorithmic discovery to the convergence of media, search and commerce, and the ongoing challenge of measuring advertising effectiveness.

Read more ->
3 September 2026
CTV

Building brand credibility in a trusted media world

At the LG Ad Solutions Thought Leadership Breakfast, a panel of media experts gathered to discuss how trusted environments are reshaping the way brands build credibility, capture attention and deliver results. The session, moderated by Helen Keelan, Head of Sales for the General Market Europe at LG Ad Solutions, brought together Ana Camara, Senior Director of Global Investment at WPP Media, Cameron Armstrong, Addressable Director at VCCP, and Osman Rafeek, Business Director at OMD UK.

Read more ->
27 August 2026
Agencies

From attention to outcomes: Why advertising still struggles to prove value

Ahead of NDA’s Foresight conference, where Kelaine Blades will join the panel From Attention to Outcomes: Rethinking the Economics of Advertising, she sat down with New Digital Age to discuss why measurement remains so difficult, how attention fits into the effectiveness equation, the importance of speaking the language of the CFO, and why AI could democratise access to data.

Read more ->
26 August 2026
Martech

Erfan Djazmi: Marketing’s Big Bang: A coming together of adtech and martech

Marketing has had its own wall for twenty years. On one side, adtech answered a simple question: how do we reach more of the right people efficiently? It bought audiences through auctions, bid streams and impressions by the billions. On the other, martech answered a different question: how do we build a relationship with people we already know? It managed CRM records, email journeys and loyalty.

Read more ->
24 August 2026
OOH

Outernet CEO Philip O’Ferrall: Why Experiences Are Becoming the Most Powerful Media Channel

Philip O’Ferrall is a visionary leader at the intersection of media, technology, and culture. Formerly Executive Vice President, Managing Director at Viacom, where he spent over 15 years shaping digital strategy across global brands like MTV and Nickelodeon, he is now the CEO of Outernet Global, the immersive media district in London that has quickly become the UK’s most visited attraction. 

Read more ->
5 August 2026