NDA has been gathering industry feedback to the incredibly positive news from the Advertising Association and WARC’s Expenditure Report. including below, Teads, Redbus Media, Talon Outdoor, Incubeta, Skyrise Intelligence, Azerion and LiveRamp.
Following incredibly positive news from the latest Expenditure Report from the Advertising Association and WARC, NDA has been asking the. industry for its reaction. Below we hear from The Ozone Project, Permutive, OpenX, Xandr and Starcom.
Dorota Karc is Head of Programmatic at WallDecaux (JCDecaux Group). We asked her who her hero is.
Programmatic Stars celebrates the pioneers, trailblazers and innovators holding the role of Head of Programmatic, one critical to any company today.
By Patrick Collister Executive Creative Director for Ad-Lib.io, Curator of The Caples Awards and Editor of Directory.
During the physical disconnect over the last year, work and personal calls have shown us the importance of voice in offering us emotional connections. The question is, how does this transcend into the audio advertising space and, more importantly, do we need to press pause on audio ads as we know them?
Procurement will be the biggest force for change in improving diversity in the ad industry, rather than the “virtue signalling” of moves by the agency networks, according to S4 Capital Executive Chairman Sir Martin Sorrell.
For the latest in our NDA Meets podcast series, we catch up with Ryan Afshar, Head of Publishers, UK and Tim Geenen MD, Addressability Europe at LiveRamp.
A number of my learnings and life experiences have been channeled into Practice Makes UnPerfect: a course designed to help people finesse their public voices and be themselves more. Like you, but extra you. You squared!
In this new world, there are endless opportunities for individual creators and publishers, all of which finally have their chance to share their skills and earn celebrity status like the Hollywood elite.
A raft of analysts and commentators have now published research and papers that definitively say consumer purchasing and behaviour has been fundamentally changed by the pandemic crisis.
Fredrik Borestrom is Head of Agency, International at LinkedIn and President of the International Advertising Association, UK Chapter.
