New Digital Age has partnered with the Programmatic Pioneers Summit 2026, one of Europe’s largest gatherings of programmatic and digital media leaders, set to take place on 2–3rd June 2026 at the Royal Lancaster London.
This year NDA, which has media partnered the event for the last five years, is Lead Media Partner.
NDA Editor-in-Chief Justin Pearse said: “I’ve always loved Programmatic Pioneers. The event has a knack of attracting a huge number of very senior brand marketer speakers to discuss how programmatic advertising is transforming their engagements with consumers. We are very proud to be the lead media partner and I can’t wait for the show itself.”
New Digital Age readers will receive 10% discount available on tickets using the code PPSNDA10 at registration, click here for tickets. A limited number of complimentary tickets are available for brands/advertisers, allocated on a first-come, first-served basis. For all other tickets save 10% with code PPSNDA10.
Bringing together more than 600 professionals from across brands, agencies, publishers, and technology companies, the event has positioned itself as a key meeting point for the industry’s most senior voices. With over 80 expert speakers representing leading European brands, the summit promises two days of insight, debate, and practical takeaways for those navigating an increasingly complex media landscape.
The agenda reflects the major themes currently shaping programmatic and digital media. Topics include first-party data strategies, the rise of the agentic workforce, and the continued evolution of channels such as CTV, DOOH, and display. Retail media networks and measurement and attribution are also high on the agenda, alongside deeper dives into publisher-advertiser relationships and supply path optimisation.
As the industry continues to shift towards more accountable and efficient media buying, sessions will also explore omnichannel strategy, contextual targeting, and the practical realities of improving performance across fragmented ecosystems. The focus is on real-world application, with brands sharing firsthand experiences and approaches to solving some of the sector’s most pressing challenges.
