Emily Robinson is Vice President of Marketing at tvScientific by Pinterest, bringing nearly 20 years of experience helping innovative technology and advertising companies build brands, drive growth, and lead industry conversations.
What are the biggest opportunities for women in your sector of the digital industry right now?
One of the biggest opportunities for women in digital right now is to lead the shift from talking about AI to applying it in ways that drive real business impact. That means being the voice internally who pushes beyond experimentation, not just in content creation or campaign ideation, but in optimization, measurement, and decision-making. That ability to turn innovation into measurable business results is incredibly valuable in digital marketing right now.
I also think there’s more openness than ever to different leadership styles. You don’t have to fit a traditional mold to have influence, and that’s creating room for more voices and perspectives to actually shape how decisions get made.
What are some of the challenges that you still see for women in the industry? Any advice as to how to overcome those challenges?
One of the biggest challenges in this industry right now is simply the speed of change. Digital marketing is quickly evolving, and that can create pressure to constantly keep up while still delivering results.
My advice for women is to stay curious and keep investing in your own growth. You don’t have to master everything overnight, but being open to learning and willing to evolve is incredibly powerful. The people who thrive are the ones who keep building, adapting, and staying close to what’s next.
It’s also critical to be vulnerable and fail forward in this area. Learning is better than avoiding.
What support structures and organizations are most important and effective to you as a women in the digital industry?
For me, it’s always come down to people more than anything else. Mentors who are honest with you, peers who you can learn from, and leaders who are willing to advocate for you when you’re not in the room.
I’ve also seen the value of communities that create real connection, not just networking on the surface, but spaces where people share experiences and support each other through challenges. That kind of environment makes a big difference over time.
What is the biggest misconception (a) about women in the digital industry, and (b) by women in the digital industry?
A common misconception about women is that they’re less technical or less comfortable with data-driven work. In reality, the role of a marketer today is inherently cross-functional, and women are leading across all of those areas.
On the flip side, I think a misconception women sometimes hold themselves is that their career needs to follow a clear, linear path. In my experience, it rarely works that way. The most meaningful growth often comes from stepping into something adjacent, taking on a challenge, or filling a gap where the business needs help.
What one piece of advice would you offer a woman starting in the digital industry today?
Stay curious and focus on learning how things actually work. The industry changes quickly, so the ability to adapt and understand what’s driving outcomes will take you further than trying to follow a fixed path.
And don’t wait to feel completely ready. Raise your hand, ask questions, and take on opportunities that stretch you. Most people are figuring it out as they go, even if it doesn’t always look that way from the outside.
