Billion Dollar Boy Group has revealed the 60 honourees of its inaugural Impact List, an awards and growth programme launched in partnership with consumer fintech company OnePay. Spanning the US and UK, the initiative spotlights the visionary creators reshaping culture, commerce, and community.
Billion Dollar Boy Group, comprising social agency Billion Dollar Boy, creator platform and community FiveTwoNine, and AI intelligence suite Companion, developed The Impact List to redefine how creative talent is recognised. Moving away from standard vanity metrics, the initiative prioritises craft, commercial impact, and entrepreneurial substance.
All 60 honourees will be featured in a dedicated print and digital editorial magazine and celebrated at twin galas in New York City on November 4 at Chez Zou, and London on November 10 at Mayfair’s Dartmouth House. The events will bring together leading marketers, entrepreneurs, and platform executives.
Beyond public recognition, the scheme provides active career development. The winner of the Creator Entrepreneurs category will receive a $5,000 cash grant funded by headline sponsor OnePay, while honourees gain tailored support, industry mentorship, and commercial matchmaking through FiveTwoNine.
The cohort was chosen across six categories, each featuring ten creators, evaluated by an independent judging panel comprising senior leaders from YouTube, TikTok, Adobe, Mastercard, Microsoft, and Patreon:
- Creative Visionaries (Craft and Creativity): Honourees include Caroline Klidonas, Paperboyo (Rich McCor), Cogey, and standout Alessandro Marfella.
- Creator Entrepreneurs (Business and Entrepreneurship): Creators turning personal brands into viable commercial enterprises, featuring Erim Kaur, DonYé Taylor, Jono Yates (Only Scrans), and standout Ashley Alexander.
- Community Builders (Deep Connection): Leaders including Mercedes Benson, Millie Gooch, Gabriel Nussbaum, and Emily Paloma Sanchez.
- Changemakers (Values and Impact): Voices driving critical cultural and civic dialogue, featuring Ellie Middleton, Zak Heath, Shannon Beveridge, and standout Ben West.
- Creators to Watch (Emerging Talent): Fast-rising names demonstrating exceptional creative momentum, including Alice Benham, Jayde Powell, and standout Tatiana DeSouza.
- Brand Partners (Commercial Craft): Featuring Cale Brown, Max Kolo, Shell Rowe, and standout Keenan Lam.
The scheme marks the latest extension of Billion Dollar Boy Group’s ongoing mission to support creative professionals, following its Creator Fund, which has backed creator access to Cannes Lions and Art Basel Miami.
“Most industry lists repeatedly reward the top 1%,” said Becky Owen, Global Head of FiveTwoNine and Global CMO of Billion Dollar Boy. “The Impact List is about the actual impact creators are driving on the ground and the hard work behind it. Having witnessed the transformation that real access unlocks, we set out to platform the voices actively defining what comes next for the creator economy.”
Jessica Williams, CMO of OnePay, added: “Creators are some of the fastest-growing entrepreneurs in the modern economy. Backing The Impact List directly aligns with our mission: equip ambitious builders with the capital and tools they need, and watch their businesses scale.”
