NDA’s daily guide to some of the most important stories in the trades and nationals
ADVERTISING
The Drum
ASA set to review advertising regulations on environmental comms
The Committee of Advertising Practice (CAP) has announced that it will issue new guidance to advertisers this year to make certain their ads don’t mislead consumers about their impact on the environment.
The Drum
ASCI launches ‘advertising advice’ service to encourage more responsible advertising in India
Advertising Standards Council of India (ASCI) has launched an ‘advertising advice’ service intending to help advertisers factor in responsibility early on while working on creative campaigns. This specific service has been launched as pre-production advice, as a form of due diligence and risk mitigation.
ALEXA
Business Insider
Leaked documents reveal an Amazon plan to bring Alexa’s home-security system to your car
Amazon considered bringing the Alexa Guard home-security feature to vehicles, as it looks to increase user engagement and monetization opportunities for its digital voice assistant…”
MARKETING
Campaign
Instagram hails the power of self-discovery in global brand campaign
“Yours to make” was created by Johannes Leonardo with Facebook’s in-house shop Creative X.
BUSINESS
Campaign
Wavemaker’s Christiaan Lette joins Wunderman Thompson as chief data officer
Lette will help clients, talent and the business use data for growth.
Mediatel
DCM taps Global’s Cochrane for regional sales director
Digital Cinema Media (DCM) has hired Rachael Cochrane as its regional sales director based in Manchester. Cochrane’s remit will be to drive and lead the regional sales team and further establish DCM’s presence in the regions across the UK.
AGENCY
Campaign
Leo Burnett rebrands children’s charity in social initiative tie-up
In partnership with The International Exchange, Leo Burnett employees have developed a new brand for the VIPLA Foundation.
COOKIES
Digiday
If and when third-party cookies go the way of the dinosaur, News U.K. will have left nothing to chance. Like so many of its peers, the publisher believes the value of its data — and subsequently its commercial ambitions — are inextricably linked to the fate of those cookies. The scarcer those cookies go, the more valuable the data owned by publishers like News U.K.
GAMING
Digiday
Esports organization Misfits Gaming Group yesterday announced a $35 million funding round led by a $10 million investment from The E.W. Scripps Company. Scripps’ backing of Misfits is the latest move into the gaming and esports space by a large linear and over-the-top television provider — and a reminder of the value of localized brand identities in the modern esports landscape.
GREENWASHING
Marketing Week
ASA to ‘crack down’ on misleading environmental advertising
The advertising watchdog is taking a stronger position against brands that make misleading claims about their environmental impact and has promised to “go further” to tackle the issue.
