Tech-for-social-good B-Corp Lightful has appointed Clarity PR to run UK communications, supporting the company’s rapid growth. Clarity is working with Lightful to deliver an impactful corporate press office, engaging and exciting the brand’s audience of charities, foundations, governments and grassroot organisations in the UK and beyond. Since beginning work together in March 2021, Clarity has already driven significant results for Lightful. Working towards communications objectives to raise the profile of Lightful’s brand and executives, the team has started building the company’s share of voice and search, as well as achieving coverage in the likes of Forbes, The Economist and Sky News, important outlets to share their message. This has been achieved so far through corporate profiling and sharing insight into how Lightful Learning has expanded to empower BAME community leaders in the UK and US to tackle vaccine misinformation.
VOXI by Vodafone has launched a TikTok advertising campaign to celebrate the platform joining its Endless Video plans, allowing TikTok’s community to stream content without worrying about data limits or surprising charges. The campaign launches with a TopView ad on the 27th May 2021, inviting the TikTokers to take advantage of VOXI’s Endless Video plans. Throughout the summer, the campaign will continue with a Branded Hashtag Challenge and further prominent ad formats. Announced earlier this week, TikTok can now be streamed with unlimited data for any VOXI customers who take out an Endless Video plan. The new offering means new and existing customers can now get their hands on unlimited data to stream TikTok, YouTube, Netflix, Amazon Prime Video, My5, TVPlayer and UKTV Play.
Leeds-based digital innovator Modo25 is continuing its significant growth, creating a global sales team in Yorkshire. This kicks off Modo25’s regional recruitment drive for 40 new posts over the next 12 months. The team will be reinforcing the company’s vision as a centre of digital excellence, guiding businesses with supported in-housing to help them take control of their own marketing success. They will also be working closely with BOSCO™, Modo25’s MarTech predictive analytics platform, to helps retailers make better digital marketing investment decisions. This experienced sales team will help to scale the business and promote the launch of BOSCO™’s newest release, Connect, a bespoke trading and forecasting dashboard for retailers.
The Village, the independent strategic planning and buying agency has been appointed to create a new national campaign on behalf of the dairy and vegan drinks brand, Shaken Udder. The campaign is Shaken Udder’s first above-the-line activity. The first burst of the campaign is running for six weeks, ending 21 June 2021. The campaign aims to drive sales on behalf of the brand’s new range of vegan milkshake products, Shaken Other by targeting a ‘flexitarian’ audience, likely to consider a vegan/dairy-free milk alternative. The campaign focuses upon a combination of programmatic, display and social activity, running through Shaken Udder’s major stockists in the UK, including Tesco, Morrisons, Waitrose, Sainsbury’s and Boots. A call-to-action digital campaign is running across social media platforms, tracking the footfall of shoppers who have engaged with the ads and entered stores to make a purchase. Ads also run across news and lifestyle publisher websites, including Marie Claire, Vogue and Grazia.
WONGDOODY, the Human Experience company which is powered by Infosys, is expanding its network into the European market. WONGDOODY has studios in London, Berlin and Amsterdam joining those in Seattle, LA, New York, Bangalore, and Melbourne. WONGDOODY Europe’s focus will be on design-led digital transformation leveraging their proprietary Conversation2Creation (C2C) approach across propositions including Employee Experience, Experience-Led Commerce, Data Design & AI, and, through the London office, the agency’s flagship “Innovation Studio as a Service”. This allows clients the freedom not to choose between in-house capabilities and an outside agency, by providing a unique engagement model that combines senior design resources, domain experts, a next-gen pipeline of talent from top universities, and the speed and scale of off-shore.
In its 12th year, Havas’ study of brand value, surveying over 395,000 people around the world, uncovers deepening cynicism, alongside a growing expectation gap in consumers’ relationships with brands and businesses. It also reveals a significant long-term trend towards consumers desperately seeking authenticity, meaningful and sustainable action for the good of society and the planet, but feeling sorely let down by empty promises. For the first time, the survey maps its proprietary metrics to align with the United Nations’ Sustainable Development Goals, to help brands deliver transparency and tangibility for the future.
Finnish gaming giant Supercell is inviting fans of its massively popular game, Clash of Clans, into its latest Town Hall, in a new crowd-sourced content push developed in partnership with independent creative agency Waste. In order to drive engagement and conversation following the recent launch of Clash of Clans’ Town Hall 14 update, Supercell used social channels to invite fans to imagine what could be found within its walls. The best ideas submitted by fans were then turned into objects and ornaments within the Town Hall. The first phase of the campaign took the form of a trailer which was shared on social channels. The short film featured the Barbarian King offering fans a preview of the Town Hall and inviting them to submit their ideas for items to be featured in the new Town Hall Tour. Waste and Supercell are now launching a 3D video showcasing the Town Hall’s interior, bringing the fans’ ideas to life in a rich walkthrough experience. The film fills the interior space with as many fan-suggested items as possible, with hidden easter eggs, and fan art on the walls, with the aim that viewers will pause and rewind in order to find all of the fan-made decor. The content push is running across YouTube and Twitter worldwide.
