Cubaka, the social arm of Brandwidth, announced the launch of a new Christmas social campaign for Avanti West Coast to raise awareness of vulnerable children travelling on the West Coast Main Line during the busy festive period. The “Lost Bauble” activation places 500 limited edition Christmas baubles hidden in plain sight across Avanti West Coast trains and stations, encouraging passengers to look up from their screens and notice what might otherwise be missed. “Spot the Signs” is an additional carousel-led format using still from the campaign film to break down the seven indicators of a child at risk, offering passengers clear, actionable guidance. “Don’t Look” is a trend-led social execution designed to spark curiosity and prompt closer attention to the subtle signs of a child at risk that may otherwise go unnoticed. The campaign will be running across Instagram, Facebook and YouTube throughout December.
At the end of 2025, Nokia marked a series of milestones that have shaped the global multimedia landscape, including recognition as the leading contributor to the Joint Video Experts Team (JVET) during a year that set the direction for the 6G era. It strengthened its position as a global leader in video technologies through major advances in codecs and compression that enable high-quality, lower-energy streaming. A multi-year licensing agreement with Samsung and a separate patent agreement with Amazon underscored growing industry uptake of Nokia’s video IP. It also
played a central role in launching the Immersive Voice and Audio Services (IVAS) standard with Vodafone and RingCentral at Mobile World Congress, which introduced immersive 3D spatial audio for mobile communications. The company additionally published a framework for AI standardisation in multimedia, supporting future systems that are interoperable, efficient and responsibly designed.
December sees Samsung unveil a landmark digital experience in Piccadilly Circus that transforms the live moods of London into a responsive visual spectacle. Developed with integrated digital marketing and advertising agency Cheil UK, with media support from Landsec and Ocean Outdoor, the activation uses real-time environmental and behavioural data to turn the natural energy of Piccadilly Circus into dynamic, mood-based creative. A custom-built Mood Calculator captures and processes live data to generate a “Mood Score” for Piccadilly Circus, which determines which of six creative ‘mood’ states appears across the Piccadilly Lights. The campaign has been developed with a strict privacy-first approach. All visual data is processed securely on-site, with no facial recognition, no personal identifiers and no recording or storage of imagery, and only anonymised numerical data is used to trigger creative outputs.
Jellyfish has been appointed to handle the SEO, GEO, and Digital PR mandate for Currys, one of the UK’s leading tech retailers. This new partnership will see Jellyfish leveraging its proprietary technology and global expertise to enhance Currys’ visibility in search engines, improve local search performance, and drive impactful digital PR campaigns. The work is crucial for Currys as it continues to navigate the evolving digital retail landscape and connect with customers both online and in their local areas.
